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Head of Marketing

Head of Marketing

Brooks & Associates Public RelationsAltrincham, England, United Kingdom
30+ days ago
Job type
  • Full-time
  • Permanent
Job description

Job Title : Head of Marketing Finance

Location : Altrincham (Hybrid 3 days per week in office)

Salary : Up to £75,000 per year (Depending on Experience)

Job Type : Full-time, Permanent

Industry : Financial Services / Fintech

Job Summary

Were hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention .

Youll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.

Key Responsibilities

  • Plan and deliver lead generation campaigns across digital, email, content, and partner channels
  • Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
  • Own the CRM platform (e.g. HubSpot or Salesforce) manage automation, segmentation, and reporting
  • Develop customer lifecycle programmes to increase engagement, retention, and repeat business
  • Oversee digital channels including the website, paid media, and SEO to drive acquisition
  • Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
  • Manage and grow affiliate, broker, and referral partnerships to expand reach
  • Analyse campaign results, measure ROI, and present insights to the wider leadership team

Required Skills & Experience

  • B2B marketing experience, ideally within fintech, financial services, or SME lending
  • Strong knowledge of lead generation and CRM marketing
  • Experience managing and optimising conversion funnels
  • Confident using marketing automation tools and CRM systems
  • Excellent written and verbal communication skills
  • Commercially focused with strong data analysis and reporting abilities

    • Desirable

  • Experience in a scale-up or high-growth environment
  • Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)

    • Benefits

  • Salary up to £75,000 (depending on experience)
  • Hybrid working model (3 days in Altrincham office)
  • Key role in a marketing transformation project
  • High-impact position with autonomy and leadership exposure
  • Supportive, collaborative culture with a focus on customer success

    • Application Instructions

    Apply now with your CV and a brief cover note outlining your relevant experience.

    Recruiter Contact

    Max Tullis-Turner

    Practice Lead, Digital | Blue Pelican

  • 01892 507130

    • J-18808-Ljbffr

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    Head Of Marketing • Altrincham, England, United Kingdom