Head of Marketing

Join to apply for the Head of Marketing role at Somnia : The Dream Computer for a Fully Onchain World

Join to apply for the Head of Marketing role at Somnia : The Dream Computer for a Fully Onchain World

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Web3 has created a new era of decentralised finance, democratising financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.

Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.

We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 1,000,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.

Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised $150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.

About

We are seeking a dynamic and strategic Head of Marketing to drive our brand's growth and engagement. You will lead marketing initiatives, build brand, craft compelling campaigns, and drive user acquisition and manage external agency relationships. Your expertise in blockchain and gaming will be pivotal in positioning our products to resonate with audiences in the blockchain space.

Responsibilities

Among other things, you will be responsible for :

• Develop and execute the overall marketing strategy to raise brand awareness, overall growth and user acquisition.
• Create and execute branding, positioning, and go-to-market strategies for new products and features.
• Define and strengthen the brand's identity, ensuring consistent messaging and a unique value proposition in the blockchain gaming space.
• Drive brand growth through strategic campaigns, innovative partnerships, and engaging community-building initiatives.
• Collaborate with the Engineering and BizDev teams to create cohesive messaging across all channels.
• Plan and execute Web3 campaigns and launches.
• Build, manage and nurture a high-performing marketing team, fostering creativity and data-driven decision-making.
• Leverage partnerships, events, and influencer marketing to amplify reach within the blockchain and gaming spaces.
• Analyze performance metrics and optimize campaigns to meet KPIs and ROI goals.

Requirements :

Nice to haves :

Role Location

Reporting Lines

Compensation

Seniority level

Seniority level

Executive

Employment type

Employment type

Contract

Job function

Job function

Marketing and Sales

Industries

Blockchain Services

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