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Head of Marketing

Stevenage Football ClubUnited Kingdom

5 days ago

Job type

Full-time

Job description

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Reports To : CEO and the board

Contract Type : Full-time

Salary : £40,000–£50,000 base + performance-related incentives

Applications To : vacancies@stevenagefc.com

About Stevenage FC

Stevenage Football Club is an ambitious, established League One football club with a clear strategic vision for the future. With a commitment to excellence on and off the field, we strive for continuous growth, innovation, and development.

The Opportunity

Stevenage FC is seeking a visionary, commercially-minded leader to drive the execution of our newly defined brand, media, and marketing strategy — positioning media as a core pillar of the club’s next phase of commercial growth.

This is a rare opportunity to lead a forward-thinking football media and marketing operation — blending content, creativity, and data to accelerate audience growth, deepen engagement, and drive commercial performance.

As Head of Marketing, you’ll take ownership of the club’s media and marketing function at a pivotal moment in our journey. This is a leadership role with a clear runway to develop into Stevenage FC’s first Chief Marketing Officer.

Key Responsibilities

Lead the execution of the club’s brand, media, and marketing strategy, ensuring alignment with commercial objectives and long-term growth ambitions.
Oversee and grow the Media & Marketing department, developing the existing team and recruiting new talent to execute the club’s strategy.
Deliver high-impact, insight-led campaignsacross digital, social, content, email, and traditional channels to drive audience growth, engagement, and revenue.
Grow and monetise the club’s audience, driving performance across ticketing, retail, hospitality, partnerships, and identifyingnew commercial revenue streams.
Manage the club’s content calendar and digital output.
Own performance tracking, using data to inform decisions, optimise spend, and measure impact.
Scale CRM and data capture initiativesto enable targeted communication, improve personalisation, and increase fan loyalty and lifetime value.
Work cross-functionally across departments, supporting partner activations and ensuring consistent messaging across all club touchpoints.

Who We’re Looking For

This role requires a rare blend ofstrategic thinking, executional excellence, and leadership ability. We’re looking for someone who understandshow brand, media, and audience growth drives commercial impact — and is motivated by the opportunity to be a key part of an innovative football club.

The ideal candidate will have :

Proven experience in a senior marketing role, ideally within football, sport, media, or entertainment.

A track record of growing engaged audiences and converting attention into commercial outcomes- including ticketing, retail, partnerships, digital monetisation, anddeveloping new revenue opportunities.

Experience building and leading high-performing media and marketing teams, with a collaborative leadership style and the ability to work cross-functionally across departments.

Deep expertise in digital-first brand building, with experience leveraging both short and long-form content across multiple platforms.

Strong stakeholder and partner management skills, with the confidence to collaborate effectively with agencies, creatives, and senior internal stakeholders.

Excellent project management and performance tracking skills, with a focus on using data to inform decisions and measure impact.

A passion for football, paired with a strong understanding of fan culture, modern consumption trends, and the evolving sports media landscape.

To apply, please submit your CV and a cover letter outlining your experience and your vision for the role to vacancies@stevenagefc.com.

Application Deadline : 25 / 07 / 2025

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

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Head Of Marketing • United Kingdom