Business Development Representative

About the role

About the Role

As a key member of our Demand Generation team, you will play a vital role in driving both new business and nurturing existing lead pipelines to support Zellis' ambitious growth plans. Working to defined targets, you will generate qualified leads and build a robust sales pipeline through strategic inbound and outbound activities. In this position, you'll execute multi-channel demand generation strategies specifically designed to drive pipeline, while collaborating closely with our sales, marketing, and service teams to ensure alignment on revenue targets and lead quality metrics.

Your success will directly contribute to our organisation's expansion by delivering high-quality opportunities that convert to business.

Role accountabilities and responsibilities :

In this role your key responsibilities will be :

• Lead Generation and Pipeline Building : Identify, qualify, and nurture high-quality leads through strategic inbound and outbound activities to consistently meet or exceed pipeline targets.
• Multi-Channel Campaign Execution : Implement and optimise demand generation campaigns across various channels to maximise lead acquisition and conversion rates.
• Sales and Marketing Alignment : Collaborate closely with sales, marketing, and service teams to ensure seamless handoff of qualified leads, maintain consistent messaging, and continuously improve lead quality metrics.
• Insights : Provide feedback on campaigns and intelligence gained from campaigns to the rest of the marketing team to improve performance.

Skills & experience

Essential Skills & Behaviours

Critical competencies :

Campaign Execution

Sales & Marketing Integration

Benefits & culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day :

Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive :