Website Marketing Consultant

Job Description

At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs :

interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.

Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.

Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.

About the role

The Growth and Digital Marketing team are responsible for driving visitor acquisition, optimising the client journey and scaling growth across audience segments and digital experience. Key focuses involve the systematic approach to acquiring and retaining clients by prioritising data driven strategies that support lead pipeline and retain client engagement overtime. They are committed to deepening our brand, driving marketing best practice and maximising client engagement through data, experimentation and marketing technology.

Reporting to the Head of Web and Digital Performance, the Web Consultant is focused on smooth delivery of the companies’ websites across the overall design, maintenance, and information framework for visitors. The role will oversee the website’s content, ensuring it is up-to-date, partnering with UX and ICM teams to optimise key journeys and ensure that global capabilities are discoverable through search engines.

Key Responsibilities :

Managing and maintaining the organisation’s website and ensuring that it is up-to-date and functional

Overseeing the creation and production of content for the website, including text, images, and videos

Collaborating with other departments and stakeholders to ensure that the website meets their needs and goals

Analysing website traffic and user behaviour data to make data-driven decisions about website design and content

Keeping abreast of new technologies and trends in web design and development and making recommendations for how to incorporate them into the organisation’s website

Ensuring that the website is optimised for search engines and that the organisation’s online presence is strong

Perform technical SEO audits and identify opportunities for improvement. Ensuring best practice and timely adoption of trends and algorithm changes

Assist with augmentation of website capabilities including personalisation, testing programme, componentry and online data

Analysing website traffic and user behaviour data to make data-driven decisions about website design and content

Oversee webservice and support requests, ensuring best practices within agreed SLAs.

Identifying and resolving technical issues that arise with the website

Management and governance of social media accounts and handles.

About the candidate

Proven experience managing and developing websites, as well as knowledge of web

Strong project management skills and the ability to working across a range of stakeholders, developers and designers

Good understanding of web analytics and SEO best practices

Understanding of web standards, web accessibility, and browser compatibility

Understanding of A / B testing principles and benefits preferable

Familiarity with design software such as Adobe Photoshop or Illustrator

Understanding of user experience (UX) and user interface (UI) design

Understanding of website performance optimisation

Strong communication and collaboration skills, as they will be working with stakeholders across different departments

Excellent analytical skills and the ability to use data to make decisions about website design and content

Strong problem-solving skills and the ability to troubleshoot technical issues

Our Benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around, including 40 days annual leave, a 16% employer pension contribution, private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount site amongst many others. You can read more about our benefits

Our Inclusive Culture

We are committed to exploring the possibilities of working smarter. This means we’d like to hear from you, whatever way you like to work.

We have a long-term commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability please let us know as part of your application and we will assist. You can find out more about our inclusive culture