Talent.com
This job offer is not available in your country.
Website Marketing Consultant

Website Marketing Consultant

abrdn plcEdinburgh, United Kingdom
15 days ago
Job type
  • Full-time
  • Permanent
Job description

Responsibilities

  • Managing and maintaining the organisation's website and ensuring that it is up-to-date and functional
  • Overseeing the creation and production of content for the website, including text, images, and videos
  • Collaborating with other departments and stakeholders to ensure that the website meets their needs and goals
  • Analysing website traffic and user behaviour data to make data-driven decisions about website design and content
  • Keeping abreast of new technologies and trends in web design and development and making rmendations for how to incorporate them into the organisation's website
  • Ensuring that the website is optimised for search engines and that the organisation's online presence is strong
  • Perform technical SEO audits and identify opportunities for improvement. Ensuring best practice and timely adoption of trends and algorithm changes
  • Assist with augmentation of website capabilities including personalisation, testing programme,ponentry and online data
  • Analysing website traffic and user behaviour data to make data-driven decisions about website design and content
  • Oversee webservice and support requests, ensuring best practices within agreed SLAs.
  • Identifying and resolving technical issues that arise with the website
  • Management andernance of social media accounts and handles.

About the candidate

  • Proven experience managing and developing websites, as well as knowledge of web
  • Strong project management skills and the ability to working across a range of stakeholders, developers and designers
  • Good understanding of web analytics and SEO best practices
  • Understanding of web standards, web accessibility, and browserpatibility
  • Understanding of A / B testing principles and benefits preferable
  • Familiarity with design software such as Adobe Photoshop or Illustrator
  • Understanding of user experience (UX) and user interface (UI) design
  • Understanding of website performance optimisation
  • Strongmunication and collaboration skills, as they will be working with stakeholders across different departments
  • Excellent analytical skills and the ability to use data to make decisions about website design and content
  • Strong problem-solving skills and the ability to troubleshoot technical issues
  • Our Benefits

    There's more to working life thaning home with a good salary. We have an environment where you can learn, get involved and be supported.

    When you join us, your reward will be one of the best around, including 40 days annual leave, a 16% employer pension contribution, private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount site amongst many others. You can read more about our benefits here.

    Our Inclusive Culture

    We aremitted to exploring the possibilities of working smarter. This means we'd like to hear from you, whatever way you like to work.

    We have a long-termmitment to building inclusive workplaces; we value diversity in our workforce and wee enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability please let us know as part of your application and we will assist. You can find out more about our inclusive culture here

    We'remitted to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and wees enquiries from everyone.

    If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist. Job ID R0072974

    Create a job alert for this search

    Marketing Consultant • Edinburgh, United Kingdom