Marketing Coordinator

Job Summary

We are looking for a dynamic and detail-oriented Marketing Coordinator to join our team on a part-time basis. The ideal candidate will assist in developing and executing marketing strategies, coordinating campaigns, and managing both digital and traditional marketing initiatives to enhance brand awareness and drive customer engagement.

Key Responsibilities

Assist in the development and execution of marketing campaigns, including digital, print, social media, and events.

Manage content creation for social media, website, email marketing, and other channels.

Coordinate marketing materials such as brochures, flyers, and promotional content.

Monitor and analyze marketing performance metrics and provide insights for optimization.

Assist with public relations efforts, including press releases and media outreach.

Collaborate with internal teams and external vendors to ensure cohesive brand messaging.

Maintain and update the company’s website and social media profiles.

Assist in planning and executing events, sponsorships, and trade shows.

Support the marketing budget by tracking expenses and ensuring cost-effectiveness.

Conduct market research and stay up to date with industry trends and competitors.

Qualifications & Skills

Bachelor’s degree in Marketing, Communications, Business, or a related field.

1-3 years of experience in marketing, social media, or a related field.

Strong written and verbal communication skills.

Proficiency in marketing software and tools (Google Analytics, social media platforms, email marketing platforms).

Experience with graphic design tools.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Detail-oriented with strong organizational skills.

Creative mindset with a passion for marketing and branding.

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