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Global VP Marketing / CMO

Global VP Marketing / CMO

CoinMarketCapCheltenham, England, United Kingdom
6 days ago
Job type
  • Full-time
Job description

Join to apply for the Global VP Marketing / CMO role at CoinMarketCap .

Responsibilities

  • Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
  • Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
  • Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
  • Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
  • Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
  • Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

Requirements

  • 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
  • Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
  • Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
  • Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
  • Strong project management capability and detail orientation
  • Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
  • Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
  • A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
  • Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures

    • Seniority level

  • Not Applicable

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Information Services

    • J-18808-Ljbffr

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    Vp • Cheltenham, England, United Kingdom