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Senior Digital Marketing Manager

Senior Digital Marketing Manager

EMR | Specialist in Marketing RecruitmentSouth Yorkshire, ENG, UK
1 day ago
Job type
  • Full-time
Job description

Job Description

Our client, a well-established leisure and hospitality business, is seeking an experienced digital marketing professional to take ownership of their digital strategy. This is a unique opportunity to drive revenue growth and enhance customer experiences through innovative campaigns and cutting-edge digital initiatives.

The role reports directly to the Director of Marketing and Communications and is based onsite 5 days a week in Doncaster . Please only apply if you can commit to this working arrangement.

Key Responsibilities :

  • Develop and implement a comprehensive digital strategy : Align digital initiatives with the organisation's goals to increase engagement, sales, and brand growth across multiple platforms.
  • CRM management and optimisation : Grow the database, analyse customer behaviour, and implement strategies to improve retention, engagement, and upselling opportunities.
  • Plan and execute paid advertising campaigns : Lead PPC, display, and social media initiatives to attract high-quality traffic and drive conversion rates.
  • Oversee website performance : Work with internal teams and external developers to ensure an exceptional user experience, SEO optimisation, and robust e-commerce capabilities, including cross-selling and upselling features.

Manage the creation of digital...