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Digital Marketing & Social Media Coordinator (Luxury)

DweetUnited Kingdom

6 days ago

Job type

Full-time

Job description

We are looking for a highly motivated and data-driven Digital & Social Media Coordinator who is passionate about social media, storytelling, community building, and digital innovation. You will play a key role in implementing and optimising digital marketing campaigns across multiple channels, collaborating with internal teams and external partners to ensure seamless digital experiences.

Reporting to the Senior Digital & Social Media Manager, you will be a digitally savvy professional who stays ahead of trends, understands platform dynamics, and thrives in a fast-paced, ever-evolving digital ecosystem. Naturally curious and forward-thinking, you’re always looking for ways to optimise and innovate.

This is an excellent opportunity for a hands-on digital marketer ready to take the next step within the luxury sector.

Responsibilities

Support in mapping and optimising customer journeys across all digital touchpoints, identifying areas for improvement
Assist in developing and executing multi-channel digital marketing strategies across social media, search (SEO / SEM), email, and paid media
Confidently publish content across all social platforms, with an in-depth understanding of platform nuances and optimisation tricks to drive engagement
Support social content creation and community-building initiatives by contributing creative ideas and streamlining team feedback
Work closely with Creative and E-commerce teams to ensure our brand storytelling is cohesive and compelling across digital channels
Understand different platform metrics and support in the weekly, monthly and ad hoc reporting to track success and uncover optimisation opportunities
Monitor audience behaviour, website traffic and conversion funnels to identify trends and boost performance
Collaborate with agencies and internal teams to execute high-impact paid media campaigns that drives results
Stay up to date with industry trends and emerging digital marketing opportunities

Requirements

3-5 years of experience in Digital Marketing

Strong interest in and understanding of the digital media landscape, particularly within social media and digital analytics

An in-depth understanding of all western social media platforms and native content, including but not limited to : Instagram, TikTok, YouTube, Facebook, Pinterest, Substack

Analytical mind with an understanding of social & digital metrics, and how to interpret data into actionable insights and learnings using social analytics tools and Google Analytics

Demonstrates a strong work ethic and willingness to learn; a self-starting attitude and enthusiasm is a must

Excellent organisational and time-management skills to work in a fast-paced environment and under pressure, with the ability to be reactive and flexible whilst managing multiple projects

A confident communicator with a high attention to detail

Interest in the fashion or luxury industry is strongly preferred

Degree level education

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Digital Marketing & Social Media Coordinator (Luxury) • United Kingdom