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Senior Brand Manager - 12 Month FTC

Senior Brand Manager - 12 Month FTC

PT Executive LtdRedcar, England, United Kingdom
11 days ago
Job type
  • Full-time
Job description

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Founder / Director : PT Executive. Independent FMCG Search & Selection Since 2004

Offer : Attractive Salary + Benefits

Senior Brand Manager | Premium Food & Drink | Innovation & Strategy | Hybrid

The Business

Our client is a rapidly growing international FMCG business with a track record of success and a portfolio of premium, innovation-led brands . Operating across two high-growth categories , their products are a favourite among discerning consumers across both Retail and C&I channels .

Their commitment to consumer insight, quality and brand heritage has positioned them as a leader in the market. Backed by serious investment in NPD, brand strategy and marketing , they are primed for the next stage of ambitious growth — and this role sits at the heart of it.

The Role – Senior Brand Manager

This newly created position reports directly into the Marketing Director and is a matrix leadership role across all key marketing and innovation functions for a portfolio of standout brands.

Key Responsibilities :

  • Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart.
  • Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget.
  • Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation.
  • Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence.
  • Budget Responsibility – Own and manage the annual brand marketing budget.
  • Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh.
  • Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution.
  • Project Involvement – Lead and support ad hoc strategic projects across the wider business.

Why Apply?

  • Work on genuinely exciting brands with depth, heritage and premium positioning.
  • Join a business with serious investment in marketing and NPD.
  • Make a tangible impact – own and shape strategy, execution and innovation.
  • Step into a highly visible, senior role within the marketing team.

    • Candidate Requirements

  • 3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level .
  • Background in FMCG – Food, Drink, Non-Food or Consumer Durables .
  • Demonstrable experience in brand strategy, NPD and marketing activation.
  • Strong commercial mindset with a passion for insight-led innovation.
  • Collaborative, proactive and energised by pace and accountability.
  • A true brand champion – passionate about premium brands and consumer engagement.

    • Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Marketing, Strategy / Planning, and Advertising

    Industries

    Food and Beverage Manufacturing, Manufacturing, and Food and Beverage Retail

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