Person Specification

As a Digital Marketing Executive you will have responsibility for auditing, setting up, managing and optimising either SEO, PPC or social advertising campaigns, liasing with the client, as well as offering support to other team members, assisting with reporting, sales and performance analysis.

This position would suit either a candidate who has managed and optimised PPC, SEO or paid social campaigns before. Or a graduate from degrees related to marketing or digital services. Full training provided.

Main Duties and Responsibilities :

• Setting up SEO, paid search or paid social campaigns by conducting target keyword research & writing relevant ad texts, whilst ensuring effective campaign and keyword structure;
• Researching & creating targeted keywords and write compelling ad text;
• Managing & optimising campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation;
• Writing content and outreach;
• Providing analysis and making recommendations to improve campaign performance;
• Working with and providing weekly status updates for the Team Lead;
• Report writing and campaign success measurement.

Essential skills :

Desirable skills :