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CRM Marketing Executive

CRM Marketing Executive

UniHomesSheffield, England, UK
12 days ago
Job description

CRM Marketing Executive

Sheffield South Yorkshire United Kingdom

Salary : 2528k

Its an exciting time to join the marketing team at UniHomes especially if you thrive in a fast paced and growth focused environment. As UniHomes grows so do the career opportunities! If email engagement and performance optimisation is your thing were currently looking for a datadriven and creative CRM Marketing Executive to join our growing team. Youll play a key role in developing and executing engaging and personalised engagement through email automations that nurture leads drive conversions and build lasting relationships with our student customers and audiences.

Working closely with the CRM Marketing Manager and another CRM Marketing Executive youll leverage your expertise in email marketing automation and audience segmentation to optimise campaign performance and achieve our marketing goals. This is an exciting opportunity to contribute to the success of a rapidly scaling company and make a tangible impact on our CRM strategy.

Key responsibilities :

  • Collaborate with the wider marketing team to create develop execute and optimise targeted email and SMS campaigns across the whole engagement journey.
  • Utilise various marketing automation tools (e.g. Salesforce Marketing Cloud Campaign Monitor) to build engaging journeys automated to engage and nurture customers and specific audience segments.
  • Plan and craft compelling engagement with a clear call to action ensuring adherence to brand voice and messaging guidelines.
  • A / B test different subject lines message layouts and content variations to optimise campaign performance and maximise engagement metrics (open rates clickthrough rates conversions).
  • Track campaign performance metrics and analyse results to identify areas for improvement ensuring continuous optimisation.
  • Segment lead and customer data based on intent geography and past interactions to build highly targeted campaigns.
  • Ensure all email and SMS campaigns comply with industry best practices and relevant regulations (GDPR DPA).
  • Stay informed of current trends and best practices in email and SMS marketing automation identifying opportunities to implement innovative strategies.
  • Assist with producing and improving marketing communications with other areas of the business including B2B sector communications and recruitment drives in line with business objectives.

Skills and experience :

  • Minimum 2 years of experience in a CRM / Digital related marketing role.
  • Strong understanding of email marketing best practices and principles.
  • Proficiency in email marketing automation tools (Salesforce Marketing Cloud or Campaign Monitor experience highly preferred).
  • Excellent data analysis and audience segmentation skills.
  • Excellent written and verbal communication skills with the ability to craft clear concise and engaging digital engagement (excellent punctuation spelling grammar and a flair for creative writing).
  • Strong attention to detail leading the sign off process with a clear approval checklist across departments including proofreading and final creative checks.
  • Ability to work independently and manage multiple projects simultaneously in a fastpaced environment (highly organised with experience of balancing multiple projects).
  • Proactive mindset with a keen eye for detail and a commitment to meeting deadlines.
  • A collaborative team player who thrives in a dynamic and supportive work environment.
  • DPA & GDPR compliance knowledge.
  • Experience using design tools like Adobe Photoshop Essentials a plus.
  • Working knowledge of HTML a plus.

    • About us :

    UniHomes has been named the fastestgrowing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work (GPTW).

    Our industryleading property search portal and utility management service enables our established and everincreasing network of letting agent partners to offer hasslefree allinclusive accommodation to our growing and strong community of university students who are actively seeking their perfect shared house. We are taking the market by storm currently in over 60 university cities and towns across the UK and we have huge ambitions for 2025.

    Founded by three Sheffield property entrepreneurs in 2015 we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldnt be a more exciting time to join us.

    We are a team driven and united by our core values :

  • Lead the Way
  • In it Together
  • Customers Matter
  • Keep it Simple
  • Rise Above Challenges
  • Make it Happen

    • What do you get when you work here

    With people and culture at the heart of our organisation we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work (GPTW) and an accredited Living Wage employer all our employees earn a fair living wage above the government minimum wage.

    Working in our stunning new office at New Era Square in the centre of Sheffield you will get complimentary breakfast hot & cold drinks snacks pool table holidays length of service days voluntary day enhanced pension scheme pension salary sacrifice scheme healthcare scheme Employee Assistant Programme sick pay enhanced maternity & paternity pay career progression a commitment to personal and professional development employee of the month award refer a friend scheme staff discounts mental health and financial support and company social events.

    At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds regardless of age disability gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex or sexual orientation.

    Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

    We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.

    Required Experience :

    Manager

    Key Skills

    Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation

    Employment Type : Full-Time

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 25000 - 28000

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