Talent.com
This job offer is not available in your country.
EU Advertising Effectiveness Practice Leader - VP

EU Advertising Effectiveness Practice Leader - VP

NielsenIQLondon, POST-LON, United Kingdom
30+ days ago
Job type
  • Remote
Job description

Job Description

About Ad Effectiveness

At NIQ, we believe in science in the service of art. NIQ has the products, experience, and people to be the trusted partner in ad research. With a full suite of tools across the spectrum from deep optimization and validation to compact and agile, NIQ brings a collaborative and data-driven system of ad optimization to clients. NIQ has deep roots in science, with a team of in-house PhD neuroscientists, which offers unique and differentiated value to our growing client base. Rigorous sales validation, global scale, a robust database, and AI capabilities built on the highest quality data all lead brands to evangelize the products, experience, and people in the NIQ ad effectiveness practice.

About this Role

This role is accountable for the translation of the global commercial strategy for the Global Ad Effectiveness Practice Area to Europe, as well as meeting financial targets for Ad Effectiveness in the region. It entails creating a strategy to retain existing clients and attract new ones in this space via both direct Practice Area outreach, as well as in collaboration with sales Business Partners aligned to client accounts and industry verticals. This role is accountable for accurately managing an active sales pipeline with consistent sales forecasting for the EU Ad Effectiveness business as well as prospecting, value creation, pitching, negotiating and closing deals.

The EU Ad Effectiveness Practice Area Leader will be accountable to the EU Brand & Media Lead in the Strategic Analytics & Insights organization. This role will also support the Global Ad Effectiveness Leader in setting the global commercial strategy and in helping to craft the toolkit of the future that will win in this space and achieve sustained growth.

Responsibilities

Strategy / PA Development

  • Support Global Ad Effectiveness leader in the creation of the vision and strategy of the Practice Area
  • Translate and execute global vision / strategy for the PA in EU
  • Partner with Global Ad Effectiveness Leader, Regional Brand & Media Leader, and Product Leadership for product updates or new product launches

Revenue and Drive Brand & Media Penetration

  • Own revenue target / quota for Ad Effectiveness in EU
  • Drive profitable growth – ensure appropriate cost to revenue for Ad Effectiveness across EU
  • Craft client engagement plans alongside Business Partners, Global Practice Leader, EU Brand & Media sub-practice peers, and EU Brand & Media Leader

    • Team with Business Partners to understand client business strategies impacting Ad Effectiveness and formulate a plan to propose solutions

  • Strive to integrate Ad Effectiveness with other solutions from Brand & Media specifically, but also with broader Strategic Analytics & Insights in EU
  • Directly engage with Clients in highly specialized solutions – drive revenue directly
  • Own or support Business Partners in proposal development for Ad Effectiveness-specific opportunities
  • Own response / proposal creation
  • Expand Strategic Analytics & Insights client footprint via Ad Effectiveness Practice (penetrate new divisions / functions / C-suite)

    • Ad Effectiveness Specialty Spokesperson

  • Identify important thought leadership / meta-analytic topic areas that would help advance the practice
  • Drive business results through consultative selling and leveraging thought leadership and case studies to further develop client relationships
  • Clearly and convincingly articulate Ad Effectiveness offerings and value proposition, matching them with relevant client business challenges / KPIs
  • Objection handling and overcoming resistance from both current and prospective clients
  • Obtaining client testimonials and case studies
  • Train Business Partners on the fundamental benefits of Ad Effectiveness to enable leads

    • Working Across Strategic Analytics & Insights

  • Partner with EU Brand & Media team for cross-selling opportunities and integrated opportunities
  • Collaborate with Customer Success to effectively translate client / proposal requirements for Ad Effectiveness projects and engagements
  • Ensure internal processes are followed for Ad Effectiveness sales, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes
  • Maintain broader Strategic Analytics & Insights product / technical knowledge by participating in learning workshops / sessions across practices
  • Model appropriate behaviors across the job responsibilities of collaboration, study design / pricing, and job coordination

    • Qualifications :

  • Work experience of 8 years+
  • At least 5 years of experience in related research field
  • Track record of growing business in Western Europe
  • In depth experience leading client pitches with clear understanding of the ad effectiveness landscape
  • Strong background in client and internal stakeholder collaboration

    • Preferred :

  • Background in System 1 (Implicit) tools

    • Additional Information

    Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

    • About NIQ

    NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

    For more information, visit NIQ.com

    Want to keep up with our latest updates?

    Follow us on :   LinkedIn  |  Instagram  |  Twitter  |  Facebook

    Our commitment to Diversity, Equity, and Inclusion

    NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center :   https : / / nielseniq.com / global / en / news-center / diversity-inclusion