Position
Position : Colour Stylist (30 hours)
Location : Selfridges- Birmingham
Reports to : Business Manager / Account Manager
PURPOSE OF THE ROLE
To be an ambassador for Dior by raising the profile of make up within the business and driving continuous commercial improvement in sales and market share across your store. You will be responsible for achieving makeup sales targets through expert application and service whilst sharing your knowledge with the Dior Ambassador team.
MAIN RESPONSIBILITIES
Sales
- To pro-actively sell Parfums Christian Dior products and provide a luxury standard of service to customers, through DIOR and the ‘Non-Negotiables’
- To be aware of and achieve or exceed sales targets with a focus on makeup
- To pro-actively link sell across product categories, to increase ATV and ATU
- To educate clients and Dior ambassadors on Parfums Christian Dior products, in particular make-up trends and application
- To be responsible for creating and implementing in store events with a focus on driving makeup sales
KPI : To achieve sales targets and actively drive make up sales and the performance of the account with a focus on eventing
Service
To initiate contact with customers and welcome them both on counter and through traffic stopping with focus makeup productsTo identify, understand and reformulate the client needsTo develop personal relationships with clients and to gain loyaltyLead by example in all aspects of demonstrating outstanding service to all clientsTo update ipos tool with client data including all sales and client profileTo develop and utilise customer database on ipos to build clientele (phone calls, product launch events and appointmentsKPI : To achieve VIP target of 70%
Make-up Skills
To be knowledgeable on all Parfums Christian Dior products and be able to propose personalised products to clients, with a focus on make-up and techniques adapting colour, texture and style to enhance the client’s featuresDemonstrate products on clients using both focus products and backstage elementsTo be an expert on make-up and conduct in store coaching to help Dior Ambassadors develop their make-up skillsEnsure you have knowledge of the recent Dior catwalk makeup trends through social media and other accessible meansKPI : To deliver coaching tips to each BC once a week
General
To adhere to all Company procedures and policies, as outlined in the employee handbookTo build relationships with store management and adhere to all store policies and proceduresTo carry out any additional duties as directed by the management teamTo be a Parfums Christian Dior brand ambassador and representative at all timesTo contribute to make-up events on counter and lead events where appropriateTo participate in merchandise management and ensure that it is in line with Corporate guidelinesTo monitor stock levels, report any issues to the Counter Manager and ensure that there is sufficient levelsTo conduct all assigned operational and administrative tasksPOSITION WITHIN THE ORGANISATION
Internal : Area Manager, Retail Teams, Education team
PERSON SPECIFICATION :
Skills
Make Up Artistry : Demonstrates excellent make up application skills and uses their creativity to inspire others and bring products to life.Communication Skills : Ability to communicate ones’ makeup knowledge and skills to colleagues and customersCoaching ability : Has the ability to share makeup expertise and training with other Dior Ambassadors when on counter, ensuring you are working as part of a teamSales ability : Proactively works towards the sales target, with a key focus on driving the Dior makeup business through eventing and on counter theatreProfile
2+ years’ experience in retail make-up artistryExpertise in make-up and knowledge of skin care and fragrancePersonal affinity with the Dior brand and productsPrevious experience creating and implementing eventsFollows social media makeup trends and in particular Dior catwalk trendsProfessional image reflecting DIOR and host store expectationsFlexible approach to working hours 5 out of 7 days a week in line with store trading hours