Your future, as a Senior Marketing & CRM Manager at mydentist
You’ll be joining our Marketing Team within our office called Support Centre, which is in Greater Manchester (M26 1GG).
- The role is permanent and full time
- Hybrid working arrangements - one day a week from the Support Centre
- Supportive and experienced team
- You will benefit from free onsite parking and Kearsley train station is just a short walk away
- With an onsite mini market shop and casual seating space inside and outside (for the sunnier days)
Your future, with us
Working at mydentist means you’ll be part of the UK’s leading dental network. Here, you’ll be trusted to do your best work, balancing your career around your life. We’re ambitious, focusing on the big picture and transforming how we deliver dentistry. Supported by a talented and driven team everyone is free to be themselves, where respect is a given and we’re always there for one another.
Your future, your benefits
Competitive salaryHolidays rising to 30 days per year with service (plus bank holidays)Annual Support Centre bonus schemeCompany car benefitHealth and wellbeing benefits; including a virtual GP service and Employee Assistance Programme helpline which includes free counselling sessionsAccess to fantastic discounts at cinemas, major retail brands, restaurants and coffee chains - simple and easy to access making it possible to save hundreds of pounds a yearRecognition schemes including Support Centre Heroes and service awardsYour future, your role
As an Senior Marketing & CRM Manager, you’ll be :
General Overview
Oversee all patient marketing and communications both internally and externallyDevelop and implement online and offline marketing strategies including digital marketing strategies and campaignsOversee and manage paid digital campaignsLead and deliver on website SEO strategy and implementationAnalyse and optimise campaign performance metrics for maximum marketing ROIImplement CRM best practices across email marketing, SMS, letterGrow and maintain the patient database ensuring data integrity and compliance with data protection regulationsAnalyse customer data and market trends to identify opportunities for growth and optimisationWorking with the PR and social team to support practice organic social pages and drive best practice for paid social campaignsProject manage the delivery of national projects in collaboration with all relevant internal specialist functions in an efficient, timely and effective mannerEnsure all in practice marketing is monitored and developed to practice needs such as tv screens, print, local marketingStrategy & Planning
Develop and track a marketing calendar to ensure consistent and timely delivery of campaigns across all channelsEnhance and develop the key marketing strategies and tactical plans for the businessWork closely with internal teams and stakeholders to tailor marketing initiativesManage marketing budgets effectively, ensuring maximum ROI for all marketing activitiesEnsure that all current marketing, branding and copyright regulations comply with accepted professional standards, policies, procedures, and legislationSupport relevant marketing training that is delivered across the business and assume the role of a brand champion to ensure brand consistency across all marketing and communicationsLeadership & Management
Line-manage two Marketing Managers, supporting them with effective campaign planning and delivery, and with their professional development
Inspire the team to innovate, be aware of developments in marketing and technology / digital trends, maintain links with the industry and incorporate insight into marketing activity
Routinely share strategies, progress, results, learnings, and relevant industry trends, with the wider team
Manage agency and supplier relationships for digital marketing, call tracking, email marketing, SEO etc.
Skills and Experience
An experienced marketing professional with excellent stakeholder management who is confident, comfortable with multi-tasking and can work to tight deadlinesProven experience as a strategic Senior Marketing Manager.Good understanding of lead generation, digital marketing, CRM planning, multi-channel marketingExcellent communicator at all levels, both verbally and in writingExcellent copywriting, proofing and attention to detailAnalytical mindset; has ability to translate data into actionable insights and interpret data to drive decision-markingDemonstrated success in developing and implementing successful marketing strategiesKnowledge and experience of CRM systems, email platforms and compliance with data protection regulations.Understanding and experience of working with Google analytics, dotdigital and Brightedge tool.Personal Attributes
Highly organised for efficient time management and ability to work to strict deadlinesDemonstrates our People Values in their day-to-day interactions – role models respect, inclusivity, collaboration and a continuous improvement mindsetExcellent communication and interpersonal abilitiesExcellent influence and stakeholder management skills to build strong partner and peer relationships across the organisation – a team playerEnjoy being part of a team that’s passionate about supporting our practices and ultimately heling the nation smile.
Your future starts here
Build a fulfilling career with us, where you'll find the opportunity to develop your skills and shape your work life with the support of a caring and inclusive team who support one another.
Click to apply now!
