Senior Medical Copywriter

About McCann Health London

Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision : to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.

Senior Medical Copywriter

McCann Health London are currently recruiting for a Senior Medical Copywriter. We are looking for a skilled professional who writes and helps to develop high-quality promotional healthcare content for their assigned accounts, ensuring it adheres to any relevant regulatory requirements.

They take ownership of their brands while ensuring scientific integrity and excellent attention to detail is maintained across all outputs. The Mid-weight Medical Copywriter helps to oversee the work of more junior writers, ensuring continuity of style and messaging. They will participate in new business pitches and act as a leader and source of inspiration on scientific thought and great copywriting.

You must have :

Knowledge / Expertise

Good understanding of excellence in medical copy writing, and an ability to mentor others

Strategic Skills / Tools

Demonstrated experience creating communication strategies, tactics and content

Client Relationships

Confident presenting work to clients, and fielding MLR questions

Business Development

Supports new business pitches and helps to look for organic growth opportunities

Job Responsibilities

• Independently develop compelling promotional copy, with strong references that meets the client brief and is scientifically accurate.
• In depth understanding of relevant therapy areas, media formats and marketing techniques.
• Established medical copy expert internally.
• Implement agency / client review systems.
• Ensure content is compliant to the ABPI code of practice or relevant regulatory requirements, and is backed up by the necessary research.
• Proficient using Veeva, FUSE and Proof.
• Support the Senior Writers and review and provide feedback on medical copy developed by less experienced Medical Writers as needed.
• Ability to analyze complex scientific and clinical information to provide a clear, succinct summary targeted at the relevant audience.
• Efficiently produce high-quality medical copy for a range of channels including sales aids, websites, videos and animations, leave pieces, and patient information materials.
• Actively participate in briefing sessions and client meetings where required.
• Confidently present work to clients, fielding medical writing questions and troubleshooting if necessary.

You’ll be rewarded with :

Disability Confident

As an employer committed to accessibility and disability inclusion, we strive to develop a diverse workforce that provides us with a wider range of skills and experience. We are continuously improving our recruitment process to support individuals with physical or learning disabilities. The goal is to improve accessibility across all aspects of IPG Health, home to McCann Health London and FCB Health Europe to hopefully encourage potential job applicants to join us.

If you have a disability, a learning difficulty such as dyslexia, a medical condition or an individual need – which you believe may affect your performance in selection, we’ll be happy to make adjustments to our processes to enable you to perform at your best