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Customer Marketing Manager

Customer Marketing Manager

Arctic WolfNorth Shields, England, United Kingdom
21 hours ago
Job type
  • Full-time
Job description

Arctic Wolf

Arctic Wolf delivers dynamic, 24x7 AI-driven cybersecurity protection tailored to the needs of your organization. Ready to boost your cyber resilience?

About Us : The unicorn company Arctic Wolf was founded in the USA in 2012 and is a leader in security operations in an exciting and fast-growing industry - cybersecurity. Our commitment to customer and employee satisfaction, combined with a stable track record characterised by doubling our sales and employee numbers for five consecutive years, have made us an industry leader. In April 2021, we decided to expand globally with the goal of providing companies worldwide with first-class protection. Arctic Wolf is therefore a global leader in security operations, delivering the first cloud-native security operations platform to end cyber risk.

Our mission is simple! End Cyber Risk.

Position Overview and Objective

The Manager, Customer Marketing and their direct team will work cross-functionally with our Customer Success and Demand Generation teams to execute the design and delivery of programs that support the Arctic Wolf Customer engagement, retention, and growth strategies.

Primary Responsibilities and Duties

  • Develop customer lifecycle campaign program in partnership with the Demand Center, Campaigns Team, and Customer Success leadership to drive measurable growth in key areas of retention, engagement, and advocacy.
  • Own customer live and virtual event strategy, including Customer Advisory Board meetings, customer roundtables, and user conferences.
  • Manage a library of up-to-date customer success stories and work with the Demand Center on success story process and pipeline.
  • Advocate for continuous improvement of marketing touch points along the customer journey.
  • Segment customer audiences and target customers for upsell, cross-sell, and advocacy opportunities.
  • Provide product feedback given by advocates to the Product Management team.
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates.

Key Skills

  • Proven experience communicating effectively across diverse teams in multiple departments, time zones, and functions with individual priorities.
  • Self-starter and comfortable working in a fast-paced environment, asking questions, tracking down answers, and leading projects with minimal direction.
  • Proven experience planning, executing, and managing logistics for live and virtual events.
  • Strong relationship-building skills with attention to detail.
  • Exceptional writing, storytelling, and presentation skills.
  • SaaS, B2B, and cybersecurity marketing experience are a plus.
  • Experience with audience segmentation and creating strategic, account-based, measurable marketing plans.
  • Experience with Marketo, GainSight, and Salesforce are preferred.
  • Experience managing, mentoring, and growing a customer marketing team is preferred.
  • Bachelor's degree with a Marketing focus.
  • 6+ years of relevant work experience, including customer-facing experience.

    • Why Arctic Wolf?

    At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally.

    We offer all wolves a compelling compensation and benefits package, including 28 days per year annual leave, 8 bank holidays, paid time off to volunteer together with a comprehensive private medical and life insurance, pension, and company equity shares. Also, we want to ensure all employees have a good work-life balance offering a robust Employee Assistance Programme, professional career progression and so much more!

    Come join the Pack during this exciting time of rapid growth where every employee makes a difference, and their contributions are recognised and rewarded.

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