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Senior B2B Marketing Manager

MotorsRichmond, Richmond, GB

13 days ago

Job type

Permanent

Job description

At MOTORS, we like to say that we know MOTORS!

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one. We don't just help consumers, though.

For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK's biggest car search sites : MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 we acquired Cazoo, one of the UK's most recognised automotive brands, marking the start of an exciting new chapter. We're now building on Cazoo's strong brand recognition to create the next-generation car search experience-one that's simpler, smarter, and more transparent.

We're excited about what's ahead, and we're looking for ambitious, adaptable team members who thrive in a fast-moving, evolving business.

The Role

We're looking for a passionate, dynamic and confident Senior B2B Marketing Manager to help create and execute our B2B marketing strategy, including owning the B2B lead generation delivery for the business to ensure the sales teams achieve their monthly sales targets.

Reports To : Permanent

Contract Type : Marketing Manager

Location : Remote

Key responsibilities will include :

Creating high levels of awareness of our proposition amongst key trade audiences though delivery of PR and thought-leadership campaigns.
Driving inbound leads through a mix of online and offline channels.
Stakeholder management, including senior leadership, championing the trade brand, strategy and ensuring our internal teams have the materials and insight they need to support their conversations with customers.
Additional responsibilities include management of B2B website, event management, support on creation and delivery of life-cycle marketing campaigns and collaboration with B2C marketing colleagues to leverage consumer campaigns in B2B marketing. Moreover, you will be a brand guardian, ensuring the accuracy of content and use of our brand in all materials.

Campaign Management

Create and execute a compelling programme of 'always-on' marketing activity across multiple channels (online, print, social, email, industry events etc.) to raise awareness and increase consideration of proposition.

Drive inbound new business sales enquiries, through a mix of online, offline and eCRM, tailoring messages as required to ensure maximum resonance with different target audiences.

Work closely with eCRM manager on strategy and messaging for retention programmes, exploring new opportunities to demonstrate value to existing clients.

Includes briefing agencies, managing production schedule and budgets, working with legal counsel to ensure compliance, delivery of assets on time and roll out of communications / campaigns to sales teams and stakeholders.

Sales support

Be the go-to person for brand and collateral support / questions from sales teams.

Attend and present in weekly sales meetings and company All Hands to update on project progress and get buy-in for ideas.

Production and management of all sales materials, including video collateral and case studies including master sales decks, keeping them up to date, working with the Analytics team and agency / internal resources.

Production and execution of any B2B events activity.

Manage the commercial / sales team centralised resources (Sharepoint, Google Drive, Internal wiki) and sharing of sales support collateral and information, ensuring all material is accurate and up to date.

PR and Thought Leadership

Work with internal stakeholders and external agencies to manage the end to end production of engaging communication pieces : newsletters, monthly trend reports, audience insight, product and brand updates etc., copy-writing and / or sub-editing where required.

Work with PR agency to create & execute a PR content calendar, including speaker opportunities.

At MOTORS , we're fearlessly committed to helping car buyers and dealers save time, money, and energy. If you're ready to challenge the status quo, give it your all, and come out smiling, you'll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward

Competitive Pay

Discretionary Bonus

Pension Scheme (up to 9% Employer Contribution)

Employee recognition scheme with great financial prizes ££

Work-life balance

25 days holiday per year growing with length of service

Hybrid and UK Remote working depending on role

Generous Family Friendly Leave

Free counseling and support (for when you might need it)

Health & Insurance

Private Healthcare Insurance

Private Dental insurance cover & Cashback.

Online private GP service.

Generous sick pay support

Life assurance policy (x4 Life Assurance)

Other

Social & Inclusion Calendar - packed with events.

Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That's why we're committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!