Digital Marketing Manager

Adecco Engineering have an exclusive permanent opening with our client based in Renfrewshire for an experienced Digital Marketing Manager to join their clients organisation on a permanent basis.

Ideal candidates will hold a relevant / technical qualification or equivalent.

Our client has been established for over 20 years creating and hosting eCommerce Websites and providing effective marketing solutions.

Role Overview

Client development by way of :

Use Google Ads, Meta (Facebook, Instagram) and other digital advertising platforms to promote brands, products & services.Schedule and manage organic social media posts across multiple channels.

Follow client brand guidelines to create social media and advertising content using platforms like Photoshop and Canva.Create and edit video content for short-form promotional and advertising videos (non-essential / bonus).Plan and execute social media strategies - including organic posting and paid advertising.Manage ad campaigns and make optimisations on an ongoing basis to improve performance.Produced monthly and quarterly reports with comments and recommendations for clients' digital marketing campaigns.Write website and social media content (e.g., product descriptions) with an emphasis on reader experience and SEO. Work with design and technical departments to develop new shopping carts and improve the shopping experience on existing carts. Use email marketing platforms to design, schedule and manage email campaigns for clients' products and services.

Qualification / Experience / Skills

Commercial experience working in a similar social media or digital marketing role.Experience with Google Analytics - GA4 & Tag Manager a bonus.Google Certified and other relevant platforms a bonus.Experience with Shopify is desirable. Experience in data analysis and reporting.Please apply on-line with up to date CV.