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Customer Marketing Manager

Customer Marketing Manager

Ecology Building SocietySilsden, England, United Kingdom
1 day ago
Job type
  • Full-time
Job description

This job is brought to you by Jobs / Redefined, the UK's leading over-50s age inclusive jobs board.

Our Purpose : In a world that doesn't add up, daring to be different is our calling, lending our power so everyone's story gets a chance to thrive.

At Ecology we're dedicated to building a greener society by providing mortgages for properties and projects that respect the environment and support sustainable communities, funded through our range of simple, transparent savings accounts. Read more on our website.

Ecology has a fantastic opportunity for a creative and strategic Customer Marketing Manager.

This role will be responsible for :

  • Attracting new customers to Ecology through traditional and digital marketing, brand raising PR, and nurture paths.
  • Retaining existing Members and establishing Ecology as their financial services provider of choice through development of customer journeys and Member engagement interventions.
  • Representing the marketing and communications team on projects that affect our Members, developing plans and materials to effectively communicate and engage on changes, product launches, etc.

What will I be doing?

  • You'll develop a customer acquisition strategy to attract new customers and grow our business, taking responsibility for driving customers through the conversion funnel.
  • You'll identify opportunities for consumer PR to elevate our brand, while protecting brand sentiment. This will include events and sponsorships.
  • You'll manage our marketing communication platform and set up automated customer journeys and nurture paths to drive conversions and applications, while maintaining the integrity and compliance of our distribution lists.
  • You'll develop marketing campaigns to support specific products and services, and to raise Ecology brand awareness, whilst remaining compliant with all relevant regulations, including financial promotions.
  • You'll support our Member Engagement Strategy, contributing content ideas and events (e.g. webinars with relevant third parties) to demonstrate our expertise and amplify our competitive points of difference.
  • You'll be accountable for specific projects that impact our existing Members, ensuring we have sufficient plans in place to engage and communicate on what's happening, why, and the impact on them.
  • You'll do everything within the regulatory and compliance rules of the industry we operate in and our internal approval processes.
  • You'll manage our paid for digital activities, working with our agency to maximise results and return on investment. You may also work closely with and / or manage other agencies we work with.
  • You'll support the wider marketing and communications team by bringing your expertise, input and experience to bear in all we do.
  • You'll develop the data and business intelligence requirements to help report and highlight your successes and to guide you in future plans.
  • You'll be creative, with a good attention to detail, and the ability to think strategically in all you do - focusing on outcomes, and not just outputs.
  • You'll manage our customer satisfaction survey process, including those schemes with external providers, and input into our Consumer Duty outcome testing criteria.
  • You'll market to mortgage intermediaries and commercial organisations that could place lending business with us.

    • About our benefits

  • Salary : We're committed to paying our people fairly for the role they undertake and are an accredited Living Wage employer.
  • Holiday : You'll get 25 days plus Bank Holidays, after a qualifying period you'll be able to purchase up to an additional 5 days leave.
  • Pension : We know how important it is to save towards your future, that's why we'll contribute 8% into your pension and you'll contribute a minimum of 1%.
  • Performance Related Pay : After a qualifying period, you'll be included in our discretionary performance related pay scheme.
  • Develop and grow : The success of the Society is enabled by our successful people, and we'll support your development and growth in your role and your career.
  • Wellbeing : Positive health and wellbeing enables you to thrive as an individual. Employees have access to our Employee Assistance Programme, with a range of health benefits and support to suit your lifestyle.
  • Life Insurance : We will provide death-in-service life insurance of 4 x your basic salary.
  • Go Green : Colleagues have the opportunity through salary exchange to participate in our cycle to work scheme and / or our Electric Vehicle scheme (after qualifying service).
  • Community days : We encourage our colleagues to take 3 days paid leave to support community and environmental initiatives aligned to our mission.
  • Free Parking / EV Parking
  • Modern sustainable office : with garden, fully equipped kitchen & showers.

    • To Apply : If this all sounds interesting and you are curious to find out more, we'd love to hear from you. Please submit a CV and Covering Letter with your application and we'll be in touch. If there is anything we can do in the recruitment process to help you be your best self, please let us know.

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