Digital Media Specialist

Entrepreneurial spark. Insatiable curiosity. That’s what drives the public relations, advertising and public affairs professionals that make up K Harvey Brand Partners. It’s in our DNA.

We’re passionate about creating ideas that reach the people our clients want to connect with, and then moving those ideas into action to have positive consequence in the community. We’re good at asking why, and even better at asking why not. That attitude has taken us far and allowed us to create successful and long-lasting partnerships with our clients, our communities and ourselves. It’s why we do what we do.

Our Culture

We’re proud of our agency’s culture, and we live and breathe our values at work and beyond. And while we work hard, we care harder. We care for each other as individuals as well as colleagues. What’s more, we care about our community. So much so that we created K Harvey Cares, an initiative through which we support nonprofit agencies and initiatives that help bring about positive change.

Our Values

Bold : change agent; exhibits confidence; shows courage to take action; willing to challenge status quo

Entrepreneurial : takes ownership and pride; willing to take risks; looks for and takes advantage of opportunities

Strategic : change management; quality management; delegation; visionary leadership; managing people

Curious : asks why; seeks knowledge; looks for ways to improve performance; gathers and analyzes information

Job Title : Digital Media Specialist

Relocation Expense : No

Reports To : Media Director

Direct Reports : NA

Role Summary : The Digital Media Specialist will be responsible for analyzing, developing paid acquisition strategies, and planning and buying digital media across clients. This person works closely with clients, media partners and internal departments to execute strategic media recommendations. The candidate must be able to demonstrate expertise in digital media strategy and execution. The ability to assess research, data, and performance metrics and communicate plan results in a clear and concise manner to internal and external individuals is a must.

Key Responsibilities

• Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
• Oversees, plans and maintains expert knowledge in all digital and emerging technologies
• Well-versed in digital media marketing platforms including SEM, social, display, native, programmatic, OTT, video and mobile
• Maintains digital media plans including changes, budgeting, execution, reporting and optimization
• Ensures account and creative team is apprised of changes to the placements by producing the traffic / production spec worksheet
• Maintains a solid knowledge of industry standards, new media programs / opportunities and can advise on new ways to reach targets
• Attends agency, department, and production team and client meetings as necessary
• Develops and fosters strong relationships with media partners
• Conducts post-reporting with a focus on the “why” behind the performance in order to garner learnings that are tangible and actionable
• Evaluates media opportunities and presents media plans and / or POV’s clearly in writing and orally
• Recommends optimizations when appropriate to improve media performance
• Willingness and flexibility to assist with various ad-hoc projects to support the larger team
• Work to implement infrastructure and technology to properly track and measure digital KPIs

Required Qualifications

Additional Preferred Qualifications

If you like the sound of our philosophy, we’d like to hear from you. Send a resume and cover letter to [email protected] or click here to access the online submission form.

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