National Field Sales Manager - Healthcare

Overview

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 600 care homes, 500 hospitals, as well as 200 education settings. Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness. For over 25 years our sister company Wiltshire Farm Foods has been cooking and delivering over 300 different delicious frozen meals to our customer's homes.

The Role and Team :

Through exceptional leadership of a team comprised of 6 regionally based Catering Consultants, the National Field Sales Manager will be responsible for both the capture of new business and the ongoing retention of NHS trust sites. They will be expected to ‘own’ the NHS trusts market segment (where we deal directly with hospitals), ensure achievement of clear targets and KPIs and be accountable for the profit and loss account for this market segment.

They will also be expected to provide a first-class retention service to the contractor sites that have been gained via the separate National Account Team.

The National Field Sales Manager is a demanding but extremely exciting role. Reporting to the General Manager of Healthcare, you will be a key member of the Healthcare senior leadership team along with the Sales Manager – National Accounts, Senior Training and Operations Manager and Marketing Manager.

We are looking for ambitious individual with a growth mindset, entrepreneurial flair, and the ability to engage from hospital kitchen to the boardroom. Within the agreed strategy for the Healthcare Business Unit, the senior leadership team will set clear objectives for their team and ensure outstanding execution of these.

We expect the National Field Sales Manager to be able to act with speed and agility, to work and collaborate with other senior team members to continually learn and develop themselves and the team.

This role is home-based covering the whole of the UK (excluding Norther Ireland) with catering consultants based in Scotland, Wales / Southwest, Southeast, London and Northwest / Yorkshire. Travel across the UK, including overnight stays, will be a frequent requirement.

Responsibilities

The National Field Sales Manager will have responsibility for recruitment, day to day management and ongoing motivation and development of the catering consultants. Catering Consultants are tasked with both new business development and retention of NHS trust sites, whilst also assisting in the retention of contractor sites, working with National Account Managers.

• Input and shape business strategy

Working with the General Manager – Healthcare and the other key members of the senior team, the National Sales Manager will be required to input to the creation and shaping of the strategy for developing the business profitably.

The senior leadership team will work closely to support and challenge each other and share great ideas.

Generate new business within the NHS trust sector and achieve budgeted targets for sales growth and profit. Ensure our added value propositions, including our training and operations team and our net zero strategy align to the needs of the NHS and are utilised for both gaining and thereafter retaining business within the Trust segment.

Whilst the clear focus of the role will be leading and developing the team to optimise the performance of a portfolio of accounts, there may be instances where the NFSM will take full responsibility for an account / s at direction of the GMHC.

Network across existing customers, NHS catering stakeholders and key prospects. Much of the Healthcare business requires a tender award, therefore building relationships and a valued reputation before the tender is critical to ensure that we are viewed as an exceptional supplier outside of formal tender processes.

Working in conjunction with National Account Team, specifically focus on implementing agreed plans with contractor sites

Dedicated focus on evolving partnerships and creating competitive advantage should be sought at every opportunity and is key to push on as leaders in the market.

Internally at apetito the National Field Sales Manager will form great working relationships with cross functional departments and drive projects to support the Healthcare strategy within the areas such as enhancing profitability; further developing the CarteChoix plated meal solution; the journey to Net Zero and more.

Qualifications / Personal Qualities

Essential :

Desirable :

Personal Qualities :

You will be entrepreneurial and driven by the success of shaping a very special business that truly ‘makes a real difference’.

As this role involves working with elderly and vulnerable customers, it is exempt from The Rehabilitation of Offenders Act 1974 and requires an Standard DBS Disclosure.

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