Commercial Director

About R.A.D® :

R.A.D® is a performance footwear company using innovation and creativity to unlock the euphoria of sport. Inspired by skateboarding and surfing, we blend cutting-edge performance design with a distinctive aesthetic rooted in lifestyle subcultures. Our footwear is designed for athletes who move with purpose—and as we expand globally, we’re growing with intention : more competition, more training, more community, more impact. As an underdog in a field dominated by giants, we focus on authentic, credible brand-building that challenges the status quo; step-by-step crafting a legacy. Tuned For The Future.

The Role :

As  Commercial Director , you will define and lead the commercial strategy and execution that powers R.A.D®’s growth across retail, wholesale, vendor partnerships, merchandising, buying, and legal compliance. This is a pivotal, brand-defining role - one that blends strategic thinking, operational execution, and authentic brand stewardship.

You’ll work cross-functionally with product, operations, and marketing to ensure that every commercial decision fuels R.A.D®’s performance and purpose. You’ll help us build a commercial engine from the ground up that is as innovative and community-driven as the brand itself.

Key Responsibilities :

Sales & Channel Management :

• Oversee all retail and wholesale partnerships, focusing on specialty and performance-driven retailers.
• Build and manage a sales team with clear goals and strategic direction.
• Negotiate and manage commercial contracts with global retail partners and distributors

Vendor & Contract Management :

Merchandising & Buying :

Legal, Compliance & Risk :

Qualifications & Experience :