Digital Content Officer (Social and Email)

Contract type Permanent & Full-time

Closing date 19 Mar 2025 09 : 00 AM

Location Bath, United Kingdom

Salary £ 26,175 - 29,083 per year

Hours

Full-time 37.5 hours per week

About the Organisation

Royal Osteoporosis Society (ROS) is a UK-based national charity dedicated to improving bone health and supporting people affected by osteoporosis. The organization works to raise awareness, provide expert information, and fund vital research to prevent and treat osteoporosis. Royal Osteoporosis Society plays a critical role in fighting osteoporosis and supporting those at risk or living with the condition.

About the role

The Digital Content Officer (Social and Email) is responsible for creating, managing, and optimizing digital content across social media and email marketing channels to enhance engagement, brand awareness, and audience growth.

Responsibilities

Social Media Management :

• Develop and implement social media strategies to increase audience engagement and brand presence.
• Create and schedule posts across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others.
• Monitor trends and respond to comments, messages, and mentions to foster community engagement.
• Analyze performance metrics and adjust strategies accordingly.

Email Marketing :

• Plan, create, and execute email marketing campaigns, including newsletters, promotional content, and automated email sequences.
• Manage and segment email lists to improve targeting and engagement.
• Track and analyze email performance (open rates, click-through rates, conversions) to optimize future campaigns.

Content Creation & Copywriting :

• Develop engaging, high-quality content tailored for different audiences across email and social media.
• Ensure brand voice consistency and alignment with marketing objectives.
• Create compelling visuals or coordinate with designers to enhance content appeal.

Analytics & Reporting :

• Use tools like Google Analytics, Meta Insights, and email marketing platforms (Mailchimp, HubSpot, etc.) to track and report on campaign effectiveness.
• Provide insights and recommendations to improve digital engagement strategies.
• Work closely with other marketing team members, designers, and content creators to align messaging.
• Stay up to date with industry trends, algorithm changes, and best practices for digital content.

Required Qualifications

• Undergraduate Degree
• Strong experience in social media management and email marketing.
• Excellent writing, editing, and proofreading skills.
• Knowledge of email marketing tools (Mailchimp, HubSpot, etc.) and social media scheduling tools (Hootsuite, Buffer).
• Analytical mindset with the ability to interpret data and optimize content strategies.
• Basic design skills (Canva, Adobe Creative Suite) are a plus.

Working locations

• Hybrid model, working in the Bath office and remotely.
• Shortlisted candidates will be contacted for an interview. The interview will be held on Thursday 27th March 2025.

The job vacancy information provided here is from third-parties and the AAE cannot guarantee the accuracy of the information.

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