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Local Marketing Manager

Reed.co.ukWilmslow, Cheshire

30+ days ago

Salary

£32,000.00–£35,000.00 yearly

Job description

Are you a passionate and results-driven marketer looking for an exciting opportunity to make a significant impact on the growth and profitability of our vet practices across the UK? We are seeking a talented Local Marketing Manager to join our dynamic team and play a vital role in driving new client registrations and improving service penetration within our Vets.

We believe in the power of effective marketing to create meaningful connections with our community and drive business success.

About the role

As a Local Marketing Manager, you’ll work on a hybrid basis from our Support Office in Handforth (Cheshire) and you will be responsible for creating and implementing regional and local marketing plans that align with our long-term strategy, annual marketing plan, and partner growth ambitions.

Working closely with our Area Relationship Managers, you will act as a general marketer and "quasi agency," tailoring marketing plans to the changing needs of our practice portfolio.

Key Responsibilities will include :

Planning and delivering local and community marketing plans, amplifying national campaigns and designing quarterly opt-in programs
Developing bespoke marketing plans for priority practices identified by Area Relationship Managers
Supporting Area Relationship Managers in fostering strong partnerships with our Joint Venture practices within your assigned region, providing expert advice, analysing their needs, and communicating results
Collaborating with the wider Pets Marketing team, leveraging their specialized skills when required
Working closely with Regional Directors and Area Relationship Managers to deliver proactive communications and exceptional local marketing support for practices
Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
Generating insightful reporting and analysis, including ROI, campaign performance, engagement and conversion patterns, and website / app traffic, to drive informed decision-making
Continuously analysing campaign and funnel performance, adopting a test-and-learn approach across all activities
Optimising digital investment and channel mix to maximize return on investment (c.£10m) across performance channels

About you

Hands-on experience in local marketing across the marketing mix

Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level

Commercially astute, able to generate demonstrable results through effective marketing activities

A team player with strong collaboration skills, capable of building relationships with various stakeholders, including Local Marketing colleagues, specialists, operations teams, and Vet Practice Partners

Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels

Strong analytical skills, capable of reporting on campaign success and providing valuable insights to Vet Partners

Experience in copywriting for different channels with keen attention to detail in proofing copy and creative

Knowledge and experience across owned, earned, and paid marketing channels, particularly digital and social media marketing

An inquisitive mindset with a passion for learning and professional growth within the team and the wider business

Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders

Hybrid working : Office based working from our Handforth (Cheshire) Support Office for 2 days a week

Join our team and be part of a company that values innovation, collaboration, and making a positive impact in the veterinary industry. Apply now as a Local Marketing Manager and take your career to new heights!

Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together 'we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.

About our purpose

Far more than a retailer, Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together.

We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.