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Digital Marketing Manager
Reed.co.ukOldbury, West Midlands30+ days ago
Salary
£40,000.00–£50,000.00 yearly
Job descriptionExperienced in the management of Digital Marketing or e-Commerce Proven success from a retail environment Strong people management skills with previous experience in leading marketing teams of 5+ Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels. Providing insight to optimise product and price point mix across a wide catalogue of products. Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies. Understanding of UX, web design, customer flow and web analysis. Confidence in traffic analysis, reporting tools and optimisation. Knowledge of Attribution modelling, website speed optimisation, A / B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools. Highly commercial with an analytical mindset. A hands-on approach and attitude to get things done. Excellent written and verbal communication skills. Experience with CRM, in particular using customer behaviour data to serve relevant recommendations to customers High proficiency in relevant reporting tools including Google Analytics. Strong understanding of customer behaviour and value drivers in retention models.
We are recruiting for a Digital Marketing Manager for a well established family run furniture retailer based at their head office in Oldbury.This Digital Marketing Manager role is a permanent position working Monday to Friday 9am-5pm offering a salary of £40-50k per annum dependent on experience.As Digital Marketing Manager you will report into the Finance Director leading a team of 8 with responsibility for articulating and executing a strategy that grows sales and profit for the website, drives footfall into the stores and increase brand awareness. Your main duties will be as follows :
- Working closely with the Directors and external marketing agencies to interpret and implement agreed marketing strategies across all marketing channels.
- Manage all online activity in relation to traffic acquisition, sales, conversion and testing and reporting outcomes.
- Directly managing in-house creative content and design in the production of adverts (press and digital) and other marketing materials.
- Working with the Development agency to schedule and plan website development and maintenance in line with the current strategy.
- Managing the team to improve quality and traffic acquisition.
- Research the market to discover new trends and technologies to improve digital performance.
- Analyse various data to deliver data-driven strategies in order to deliver top performance and achieve KPIs.
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
- Directly responsible for PPC, SEO, Email Marketing, and organic Social Media performances.
- Develop a content calendar and oversee website uploads and landing page development.
- Driving new customer acquisition through the right mix of digital marketing channels.
- Shaping and delivering the e-commerce strategy to drive on / off-line traffic and sales and improve the customer experience.
- Using CRM to increase conversion and loyalty amongst customers.
- Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
- Supporting optimisation of email and automated communication flows, developing new flows to make the best use of insights in timing, targeting and content.
- Managing the customer database and communication using various channels, including email, post, and SMS.
We are really keen to hear from applicants with the following skills and experience :
Please apply today or call us to discuss this Digital Marketing Manager role in more detail!