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Audience Engagement editor

Audience Engagement editor

BBC Group and Public ServicesNew York, England, United Kingdom
30+ days ago
Salary
£42,000.00 yearly
Job description

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Editorial, Production & Programming

Permanent - Full Time

Location : London, GB, W12 7FA

Job Closing Date : 20 / 12 / 2024

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

Digital News and Streaming

At BBC Global Digital News & Streaming, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our quality journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London; we are seeking candidates whose location allows them to work hybrid from any of these offices.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.

The Role

BBC Studios is hiring an Audience Engagement Editor in London to support content optimization and editorial curation.

You will leverage audience insights to elevate our daily report and help grow readership in North America for bbc.com and the international BBC app.

Primary responsibilities include :

  • Support editorial teams to commission and produce impactful content across channels, including supporting specialist teams in business, tech, science, climate, culture, and travel verticals.
  • Advise the curation team on story optimization and placement to maximize engagement, leveraging best practices and driving new learnings and insights to enhance curation.
  • Prepare and share daily SEO and performance insights for our fast-paced U.S. News team to inform editorial priorities.
  • On weekends, curate our homepage, front of app, and other key indexes, employing editorial judgment and optimization skills to ensure a high-quality offering to digital audiences outside the UK.

Success in this role requires collaborating with colleagues across various teams, including editorial, growth, and product. Reactivity and communication skills are a must.

The right candidate will demonstrate strong editorial judgment, a sharp eye for headlines and visuals, and a keen sense of U.S. and global audience needs in the digital space. You will have knowledge of SEO and growth tactics, and a desire to deepen your understanding of analytics to draw actionable, real-time insights.

This role sits in the Audience Development team as part of Content Strategy & Programming unit of our Global Digital News & Streaming division. It reports to the Head of Audience Development.

What Does It Take?

Main Responsibilities

  • Monitor and report on daily search trends and opportunities.
  • Track changes in rankings and search performance, making recommendations to journalists and editors around headlines, linking trending search terms, and relevant keywords.
  • Prepare and share a (US) morning growth note reporting on daily trends across search, social, and our own site performance.
  • Participate in the weekday news editorial meeting in DC, representing the audience team.
  • Use real-time analytics tools like Chartbeat and drive new learnings and insights to elevate on-site experience through A / B testing and performance analysis.
  • Help shape pitches and commissions across news and other verticals to support reach and habituation initiatives.
  • Stay on top of breaking news during your shift, offering audience / SEO advice and ensuring appropriate changes are made quickly to relevant indexes.
  • Manage indexes to shape the day’s offer across site and app, ensuring it is consistently rich, relevant, and engaging.
  • Ensure our headlines are clear, fair, and accurate, and that our image choices work for small mobile screens.
  • Prepare and share clear and informative handover notes.
  • Stay across trends in audience behavior and digital news curation to help inform our strategic decision-making.
  • Collaborate within our audience team to prepare wider performance reporting, analysis, and strategic insights for stakeholders.

    • Knowledge, Skills, and Experience

    Knowledge & Skills

  • Digital journalism experience, ideally including audience, growth, and / or curation.
  • Understanding of SEO strategies and best practices, and how to apply them to editorial output.
  • Ability to do keyword and trend research to provide actionable recommendations.
  • Experience working in a CMS and familiarity with tools like Google Trends, Google Search Console, Chartbeat, and others.
  • Broad and deep interest in news and factual content.
  • Clear and effective written and verbal communication skills.
  • Desire to understand the consumer experience on BBC digital products.
  • Enthusiasm for the BBC’s unique position as a trusted news brand.
  • Strong organizational, planning, and time-management skills.

    • Professional Experience

  • 3+ years’ experience working in digital publishing in a news environment, ideally in an audience, SEO, or growth role.

    • Behaviours

  • Good communication skills to interact with colleagues across departments.
  • Collaborative self-starter, autonomous and problem-solving oriented.
  • Detail-focused while maintaining a view of the bigger picture.
  • Keen to challenge the status quo and drive positive changes.
  • Flexibility and adaptability to sustain performance under pressure.

    • Life at BBC Studios

    We care about how we do things. Our values and behaviors are important. Please read about our values and behaviours.

    The BBC is committed to building a culturally diverse workforce and encourages applications from underrepresented groups. We welcome applications from individuals, regardless of their background.

    BBC Studios puts sustainability at the heart of everything we do, including delivering against the BBC Group’s science-based Net Zero targets.

    We are a Level 2 Disability Confident Employer and encourage applications from disabled people. If you meet the minimum criteria for this role and declare that you are disabled, we will ensure to advance you to the next stage.

    If you require any reasonable adjustments to apply, please contact us at [email protected].

    What Will You Gain From Working At BBC Studios?

  • Flexible 35-hour working week for work-life balance.
  • 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
  • A defined pension scheme and discounted dental, health care, gym, and more.
  • Excellent career progression opportunities.

    • Package Description

    Salary : Up to £42,000 depending on relevant skills, knowledge, and experience.

    Contract type : Permanent role.

    Location : Office Base is London; Television Centre. This is a hybrid role.

    DISCLAIMER

    This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge, and experience required for satisfactory performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

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