Jobs in Reading, eng, uk

JOB DESCRIPTION

Overview

Are you passionate about creating smiles by transforming the dental industry? Join our dynamic team as the Product Manager for the Straumann Dental Implant System (SDIS) and Biomaterials portfolio. In this pivotal role, you will be the expert on all SDIS and Biomaterials-related issues, driving our success through strategic market analysis, compelling product positioning, and impactful marketing initiatives.

Working in close collaboration with the Brand Manager and local Sales teams, you will be at the forefront of developing and executing marketing campaigns that elevate product awareness and demand, while ensuring our messaging stands out in a competitive landscape. Engage with customers and Key Opinion Leaders to gather valuable feedback, refine strategies, and maintain our brand's excellence.

Your creativity and strategic thinking will be essential in developing sales tools and training materials that empower our sales force. You'll also manage the operational expenses budget, ensuring cost-effectiveness while delivering on plan objectives.

This is an exciting opportunity to shape the future of dental care by bringing innovative products to market and driving their success. If you have a passion for product management, a keen understanding of market dynamics, and a desire to make a tangible impact, we want to hear from you! Join us and be a part of a team that is dedicated to making a difference in the world of dental health.

This role will be accountable for :

1. Product Positioning and Messaging : They are responsible for defining the unique value proposition of the product and crafting compelling messaging that resonates with the target audience.

2. Go-To-Market Strategy : Developing and executing comprehensive go-to-market plans for new products, including identifying target markets, determining pricing strategies, planning promotional activities, and coordinating cross-functional teams to ensure a successful product launch.

3. Market Research and Analysis : Conducting thorough market research and competitive analysis to understand customer needs, market trends, and competitor offerings. They use this information to inform product development decisions and refine marketing strategies.

4. Sales Enablement : Working in close collaboration with the Straumann Brand Manager, providing the sales team with the tools, training, and collateral they need to effectively sell the product. This includes creating sales presentations, product guides, competitive battle cards, and conducting product training sessions.

5. Customer Insights : Gathering and analysing customer feedback and data to gain insights into customer behaviour, preferences, and satisfaction levels. They use this information to refine product positioning, messaging, and features to better meet customer needs.

6. Product Launches : Planning and executing product launches with the Straumann Brand Manager to include coordination with cross-functional teams such as Global Product Management, sales leadership and Customer Services to ensure a seamless and successful launch.

7. Product Training : Take the lead on Product Training for the full range of Straumann implants and biomaterials portfolios, for both new starters and also the existing Sales Teams who require re-training.

8. Performance Analysis : Monitoring and analysing key performance indicators (KPIs) such as sales data, market share, customer adoption rates, and customer satisfaction metrics to evaluate the effectiveness of marketing strategies and make data-driven decisions for future initiatives.

9. Collaboration : Collaborating closely with Global Product Management, Sales, Brand Management, Regulator and other departments to align on product strategy, messaging, and objectives.

Overall, the Product Manager plays a critical role in driving the success of the full product portfolio in the market by effectively positioning it, developing and executing go-to-market strategies, enabling the sales team, gathering customer insights, and analysing performance metrics to continuously refine and optimise marketing efforts.

This role will be responsible for :

Product Expertise and Market Analysis

• Serve as the expert on all Straumann Dental Implant System (SDIS) and Biomaterials-related issues.
• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
• Analyse market data to identify opportunities and threats and adjust strategies accordingly.

Product Positioning and Messaging

Cross-functional Collaboration

Customer Engagement and Feedback

Sales Support and Training

Regulatory Compliance and Documentation

Budget Management

Product Launches and New Initiatives

These responsibilities encompass a broad range of activities essential for successfully marketing the SDIS and Biomaterials portfolio, ensuring the products meet market needs, are well-positioned against competitors, and achieve business objectives.

Requirements

Experience :

Personal Attributes

Equal Opportunity and Affirmative Action Employer (US applicants only)

Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.

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