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CRM Executive
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Cheshire East CouncilNantwichCRM Executive
The Cheshire Cheese CompanyNantwich, England, United Kingdom- Permanent
Are you a driven, collaborative CRM Executive looking for your next challenge? Have a talent for understanding the customer journey and driving loyalty? Eager to showcase your skills within a leading eCommerce FMCG business?
We have a new and exciting opportunity for a CRM Executive to provide crucial support to our growing eCommerce Team. Joining us at an exciting point in our online journey, this role will focus on our leading DTC brands, Cheshire Cheese Company and Eatlean.
In return for your hard work, there are fantastic career progression opportunities and company benefits.
The Opportunity
You will work closely with our Digital Marketing Manager and eCommerce team to develop and implement CRM strategies that convert customers, drive loyalty and improve retention.
Your Responsibilities
- Campaign Execution : With support of the Digital Marketing Manager, plan and execute one-time, recurring, and triggered campaigns across email and SMS working towards agreed goals.
- Content : Develop engaging, on-brand e-mail and SMS content to drive customer conversion, retention, and reactivation.
- Database Growth : Work with the wider marketing team to implement methods to grow and develop customer databases.
- Segmentation : Develop segmentation strategies to target campaigns and improve key email metrics, ensuring we have the correct data points on our customers.
- Loyalty & Retention Strategy : Design and implement new retention strategies, including development of loyalty programs and new initiatives to drive customer lifetime value.
- Campaign Reporting : Analyse and report on campaign results using tools such as Google Analytics.
- Test & Learn : Optimise performance using the test and learn approach, measuring the effectiveness of campaigns to identify new opportunities.
What We're Looking For
This is an exciting and diverse role, with opportunities to influence and shape the future of our online marketing activity. We're searching for a passionate, confident individual looking for their next move, capable of taking ownership of projects and bringing fresh ideas to the table.
Essential
Desirable, but not essential :
Job Types : Full-time, Permanent
Pay : £28,000.00-£32,000.00 per year
Benefits :
Schedule :
Ability to commute / relocate :