Institutional Marketing Analyst

The Fisher Investments Institutional Group (FIIG) manages over $40 billion in global assets for foundations, pensions, corporations and other institutional clients. Providing exceptional service to our clients is essential to retaining, strengthening, and growing these relationships.

The Opportunity :

The Institutional Marketing Analyst manages complex marketing content creation and distribution, offering support to our global sales and service efforts. This encompasses not only maintaining our internal and external content and brand across various platforms, but also using analytics and insights to improve our marketing efforts. Reporting to the Institutional Marketing Manager, in this role you will collaborate with internal stakeholders to develop and disseminate information effectively, while driving long-term initiatives to elevate FIIG's presence and ensure consistency in messaging and branding across all channels.

The Day-to-Day :

• Email Marketing : Execute email blasts via Salesforce Marketing Cloud in collaboration with Sales / Service to create compelling email bodies and tailored contact lists. Provide strategic guidance to Relationship Managers for targeted email outreach to optimize engagement and achieve sales goals. Conduct comprehensive analysis of email campaign metrics and deliver insights for improvements
• LinkedIn / External Content Platform Management : Create compelling and engaging posts for external content platforms (e.g. LinkedIn), curate content from various internal and external channels to offer post suggestions and generate ideas for trending market topics relevant to institutional investors. Compile and analyse analytics to inform content strategy for optimal engagement
• Content Creation Leadership : Manage the entire production and distribution process for content series (e.g. Macro Minutes videos). Develop visually compelling and engaging content, such as macro charts, animated charts, and videos
• Website Maintenance : Proactively maintain and audit the website, providing and implementing recommendations for updates aimed at enhancing content quality and optimising user experience
• Project Management : Lead high-impact projects annually, balancing multiple responsibilities and demonstrating strong project management skills to drive successful outcomes for the team / group-wide

Your Qualifications :

Why Fisher Investments Europe :

The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients' best interests by using a simple and transparent fee structure and recognised European custodians.

It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including :

FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr