Digital Marketing Executive

Informa Markets , a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Join a diverse and global marketing team working on industry leading, internationally renowned events and products across an eclectic sector mix including Design, Cruise, Maritime and Logistics.

This fabulous team deliver 19 annual events across 15 different countries. From London to Amsterdam, Dubai to Saudi, Manilla to Hong Kong, Dusseldorf to Miami plus many more.

Two leading news sites sit within the portfolio, delivering hundreds of thousands of monthly impressions and significant revenue to the business. The Digital Marketing Executive will report into the Brand Marketing team and will be accountable for delivering and measuring campaigns, focusing predominantly on email marketing, PPC, website performance, and SEO. They will be curious and data-driven, ensuring campaigns are continuously optimized and in-line with the wider Marketing objectives and event goals.

The successful candidate will be upskilled with the support of the Group Digital Marketing Manager, and alongside a team of digital peers they will be focused to being the best in digital marketing.

• The Digital Marketing Executive will work closely with the Web Platform team to support on-page SEO efforts, ensuring the SEO strategy is in-line with key Marketing objectives.
• They will also support the Brand Marketing team with any front-end changes to event websites where required.
• Additionally, the Digital Marketing Executive will work with the web team to build web experiences for key audience segments, a / b tests, PPC campaigns, and more.
• Working closely with the Group Digital Marketing Manager, the Digital Marketing Executive will be the key contact point between the Brand Marketing team and our appointed PPC agency. This will involve being accountable for providing solid campaign briefs, interrogating campaign reports, taking part in regular performance meetings, and ensuring all required assets are delivered to the PPC agency (such as creative elements, utms, and landing pages).
• The Digital Marketing Executive will also work closely with our internal design team, ensuring creative assets are inspiring, innovative, and delivered in-line with best practise.

Email

Social and Community

Tracking & Reporting

Ideas and Innovations

Qualifications

Experience of the following tools highly desirable but not essential

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .

J-18808-Ljbffr