CRM Executive

My client is a growing luxury cruise company dedicated to offering our guests unparalleled experiences on the high seas. Due to expansion, they are looking for a creative, forward-thinking CRM Executive to join their Marketing team in Manchester. You will assist in the implementation of CRM strategy with a focus on email marketing, data governance, and performance both locally and contributing to global collateral. This is a fantastic opportunity for a candidate looking to develop their career in CRM and to work in a fast-paced environment with growth potential.

Overview of the role :

The role involves utilising in-house and third-party platforms to manage the day-to-day touch points and communications of our customers, implementing new CRM programs and email campaigns. The role requires a pro-active individual able to work collaboratively with wider marketing teams to ensure business targets are reached, whilst maintaining a focus on industry best practise. The successful candidate will manage analytics on all campaigns, producing reports and analysis, as well as be comfortable interpreting large amounts of data. There's also a creative element to the role, with freedom for content creation, copywriting and contributing to new customer journeys, as well as liaising with stakeholders, both internally, externally and on a global level.

Key Duties :

• Supporting the execution of the multi-channel CRM strategy across all brands.
• End-to-end management of all email communications - from content brief, email build, segmentation, scheduling and reporting.
• Liaise with Brand and Studio stakeholders to produce targeted, high quality, on brand email communications.
• Updating, maintaining, and improving in-house CRM systems and customer journeys.
• Working with external suppliers and agencies to improve the quality of our leads and segmentation throughout a customer life cycle.
• Research, develop and implement new CRM projects driving KPI's, increasing web traffic and improving online conversion.
• Use of Analytics to monitor performance and produce weekly, monthly, and annual reports.
• Develop an understanding of customer life cycles and LTV.
• Progress the business capability in email automation, personalisation, and device optimisation.

Experience required :

INTERESTED?

Please follow the instructions to apply attaching your CV. The vacancy is being managed by Gemma Thelwell 0161 9236120 gemma@traveltraderecruitment.co.uk