Marketing Executive

At Winncare, we are dedicated to enhancing the quality of life for individuals in need of mobility and care solutions. With over four decades of expertise, we specialise in developing and providing innovative products and services that support the healthcare industry, including lifting and transfer equipment, medical beds, and a wide range of care solutions.

Our commitment to excellence is driven by a passion for improving the everyday lives of patients and caregivers alike, ensuring safety, comfort, and dignity for those we serve. As a trusted partner in healthcare, Winncare continues to lead with innovation, compassion, and a relentless pursuit of quality.

This is an exciting time for Winncare as we experience organisational growth and new opportunities to join our highly skilled, professional, and committed team in a great working environment.

An excellent opportunity has arisen for a suitability qualified and experienced individual to join our brilliant Marketing team in the position of Marketing Executive.

Reporting to the Marketing Director, the Marketing Executive will be responsible for promoting specialist equipment rental services, with a focus on bariatric products, across the healthcare sector but with specific focus on the Acute channel.

Primary duties will include consulting with and supporting the sales team, building brand awareness, and organising company attendance at conferences and exhibitions.

Acting as part of the UK Marketing team, the Marketing Executive will be responsible for creating and delivering content for all online and traditional marketing activity, while ensuring outputs align to the Winncare brand guidelines.

This is a UK group role, and the successful candidate will collaborate with all colleagues and departments within the organisation and as per direction by Marketing Director.

Key tasks and accountabilities associated with the role are as follows :

Plan, develop, and execute targeted marketing campaigns to promote specialist equipment rental services, and specialising in bariatric care.

Create engaging content for digital channels, email marketing, printed materials, and presentations.

Conduct market research, NPS Surveys and competitor analysis to inform campaign strategy and positioning.

Liaise with internal stakeholders (sales, operations, clinical teams) to ensure campaign alignment and accurate messaging.

Manage the company's presence across digital platforms including website, SEO / SEM, eNews and social media.

Monitor and analyse campaign performance using analytics tools, and report on ROI and key metrics.

Support in organising healthcare events, trade shows, and webinars to engage with NHS trusts and private providers.

Ensure all marketing activities comply with relevant regulations and brand guidelines.

Work in collaboration with sales / commercial colleagues as well as operations / productions teams to create highly professional content and materials for distribution to internal and external customers.

Closely monitor competitor activities and ensure relevant colleagues are briefed concerning such activities and any other significant development sector. The postholder should be capable of predicting sector development and changes.

This list is not exhaustive, and the successful candidate will be expected to undertake any other task as assigned by the Marketing Director.

Applicants should possess a minimum five years' experience gained in a similar role within healthcare, a good working knowledge of all core marketing areas, including content marketing, copywriting, multi-media, print, digital, social media, direct marketing, and promotional marketing and demonstrate excellent time management and prioritisation capabilities, coupled with the ability to simultaneously control various projects.

A Marketing qualification (CIM) is desirable.

The successful candidate will demonstrate a 'can do' attitude, possess the ability to use available software packages in the marketing field and advanced Microsoft office skills.

It is essential applicants possess excellent communication skills and demonstrate a collaborative approach, excellent attention to detail and the ability to work with speed and accuracy.

Due to the geographical locations of the Company and client base, it is essential applicants hold a full UK driving licence.

This is a great opportunity for a suitably qualified and experienced individual, with energy and a flexible approach to work, to join a committed and dedicated team at a time of growth in a rewarding and engaging environment and a great workplace community.

If you possess the skills, knowledge, and experience suitable for this vacant post, please apply.