Senior Press Officer, Womenswear

Christian Dior Couture offers more than a beautiful brand to our clients; we invite them to be part of the heritage, to share our passion for luxury and to be part of the Dior family. We look for the same desire in our employees, to have enthusiasm and passion about being part of the House of Dior.

The Senior Press Officer will be responsible for implementing the PR strategy for the Women’s and Baby universes and ensuring all related PR activity is in line with the overall global image of Dior.

The main responsibilities will include supporting the Head of Press in the creation and implementation of the strategy for all UK Womenswear collections and product launches, proactively securing maximum editorial exposure, securing covers and pitching qualitative feature stories across Haute Couture, Ready to Wear, Leather Goods & Accessories and Baby Dior. Managing the communications and activities, within company guidelines, for Print, Digital, VIP dressing, influencer activation & Events.

In addition, develop and manage the PR Coordinator, VIP Coordinator, PR Assistants and interns on product management, sample movement and PR communication.

Additional responsibilities

• To carry out any additional duties as directed by the PR Director
• Demonstrate excellent product and range knowledge
• To comply with Dior values
• To maintain the highest standards of housekeeping and retail standards within the Press Department
• To be aware of all Company’s policies and procedures

Editorial Duties

VIP & Events

Sample & Showroom Duties

Experience Requirements

Extensive PR & Communications experience with a minimum of 7 years

A minimum of 5 years experience in similar roles within the UK Press industry that included managing and building relationships with key editors, stylists and influencers

Excellent writing, organization, management, negotiating, communication and relationship building skills as well as ability to prioritize needs are essential

Strong knowledge of the fashion industry, trends and competitors and knowledge of the retail industry

Team player with initiative to proactively achieve goals

Ability to multitask and work against tight deadlines in a fast-paced environment

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required

Hands-on experience with PR management software and media monitoring tools is essential (Launchmetrics, Lefty, Cision)

Writing skills and ability to articulately communicate essential

Sound understanding of UK media and retail landscape

Administrative and office management experience

Attention to detail and demonstration of initiative #J-18808-Ljbffr