Content Marketing Executive

emerchantpay is a leading global payment service provider and acquirer for online, mobile, in-store and over the phone payments. Our global payments solution is available through a simple integration, offering a diverse range of features, including global acquiring, global and local payment methods, advanced fraud management and performance optimisation. We empower businesses to design seamless and engaging payment experiences for their consumers.

We are looking for a Marketing Executive with a proven track record in copywriting and content marketing, ideally within the B2B fintech or financial services industry. Reporting to the VP Marketing, this role will be creating data-driven content for various purposes and campaigns, including blogs, web copy, eBooks, whitepapers, infographics and case studies.

The successful candidate will effortlessly write exceptional copy and turn complex concepts and products into engaging, easy-to-understand content for our audiences. Alongside this, the ideal candidate must be able to execute a diverse content strategy in line with the overarching marketing programme and have a good understanding of content marketing. The goal is to create content that fits within all stages of the customer journey and the marketing funnel.

Responsibilities

• Copywriting for diverse marketing distributions and campaigns (presentations, product brochures, whitepapers, reports, blog articles, case studies etc.)
• Repurpose content for different marketing channels to drive engagement, ensuring SEO best practices are followed – website, blog, social, email marketing, marketing collateral
• Assist in planning and delivering a rich content calendar that ties in with the marketing strategy to attract a qualified audience to our owned properties
• Conduct research and interviews with subject matter experts, internal and external, to capture all the details necessary to produce insightful, factually correct and unique content
• Support the development of efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness and competition
• Proofread, edit and review collateral for internal and external purposes
• Maintain content guidelines and ensure consistency in brand voice and visual style across all digital channels
• Analyse metrics and share insights to improve content and digital marketing strategies

Requirements

Benefits

emerchantpay is an equal-opportunity employer. We appreciate people with different backgrounds and mindsets and honor diversity and inclusion.

J-18808-Ljbffr