Director of Marketing - W London

Description

Are you ready to make your mark at W London

Located in Soho W London owns the stage in the epicentre of the citys cultural core. Plugged in to the pulse of Londons energetic social scene this is where louder-than-life Soho mixes with the glitzy West End.

The Director of Marketing at W London is responsible for the planning direction control and coordination of all communication activities with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

Core Responsibilities

This role includes the following responsibilities which are not limited to :

Managing Marketing Communications Activities

• Develops an annual communications and marketing plan with specific goals and budgets aligned with W Londons tone-setting lifestyle-driven strategy.
• Prepares working plans to achieve those goals and ensures the communications and hotel teams are briefed and aligned.
• Compares achievements against KPIs and takes corrective action when needed.
• Plans and oversees all mailing activities and electronic communications.
• Leads creative input and execution of collateral design and production in collaboration with advertising agencies and in-house teams.
• Supervises and directs photography and videography for advertising public relations and digital content.
• Oversees the in-house art / graphics library and maintains a comprehensive master asset library for marketing use.
• Ensures brand standards and corporate identity guidelines are implemented consistently across all touchpoints and is the main point of contact within the hotel for any related queries.
• Creates and maintains a strong digital identity and manages content across web and social platforms.
• Works closely with Digital Field Marketing to execute demand-generating campaigns and manage e-commerce strategies.
• Leads hotel-specific marketing initiatives while aligning with national and regional promotions.
• Oversees the timely preparation of the monthly sales & marketing communications report as well as various reports as required by the Guidance Team and Executive Committee team.
• Monitors competitor activities and industry trends to keep W London positioned as a market leader.

Managing Public Relations Activities

Managing Advertising Activities

Managing Direct and Digital Marketing Activities

Managing Collateral and Visual Identity

Managing and Conducting Human Resources Activities

Cross-Departmental and Strategic Leadership

Additional Responsibilities

Leadership

Managing Execution

W London - Why anywhere else

ELIGIBILITY TO WORK IN THE UNITED KINGDOM

Please note all candidates applying for this role must have obtained the right to work and live in the UK. Documented evidence of eligibility will be required from candidates as part of our recruitment process.

At W London we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience :

Director

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1