Midweight Strategist

Company description

We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals.

Human needs, illuminated by data, so brands show up when and where they can be truly valuable.

We call this People Powered Health.

We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing.

As part of Publicis Health, our team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and sister agencies in London and around the world. Learn more at digitashealthldn.com .

Overview

We are seeking a Strategist to join our ambitious team. You will be curious, creative and analytical; comfortable working with data to identify insight, have experience of brand and comms strategy, and the ability to express the complex simply.

Having you on board will help power our thinking, our creativity, our work and our client’s brands.

As a Strategist at Digitas Health London, you will support the strategic lead to develop and champion brand, creative and experience strategies and plans. You will advocate a People Powered, customer-focused approach and use research and data to distil insights and inform strategy, design marketing pilots, engagement plans and holistic omnichannel programmes.

Whether your experience is in brand, experience, social, email, data, or paid media; whether you’ve worked as an analyst, junior strategist or in mid to senior account role, we are interested in hearing from you and exploring your potential to join our strategy team.

Responsibilities

• Support strategic leads through a range of discovery, audit, and analysis workstreams to inform strategy creation
• Identify insights, audience needs and engagement opportunities, based on data sources like keyword analysis, social listening, competitive analysis, primary and secondary research, and synthesis of existing materials
• Help identify business opportunities and points of brand differentiation based on competitive analysis and category insights
• Leverage knowledge of quant and qual research techniques to support strategy creation
• Inform and support primary and secondary research
• Create strategic decks, insight reports and performance reports
• Support the development of creative briefs, experience strategies, journeys and ecosystems that address brand challenges, market dynamics and audiences needs and motivations
• Develop integrated paid, owned and earned strategies to achieve specific business or customer objectives
• Partner effectively with senior strategy leads, following their guidance and direction
• Support the development of meaningful partnerships with clients, to interpret their strategic opportunities into digital-first brand experience
• Tell great stories and construct beautiful, simple strategic presentations
• Distil strategies into insights that inspire distinctive creative solutions
• Contribute to and help facilitate workshops and working sessions
• Work independently and entrepreneurially with limited but guided oversight
• Collaborate effectively with the internal team to ideate, problem-solve, and succeed

Qualifications

Additional information

Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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