Marketing Campaign Analyst

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

We’re looking for a Campaign Insight Analyst to be the bridge between marketing data and action. In this role, your focus won’t just be on data collection—it will be about uncovering meaningful insights and bringing them to life across the marketing team in real time.

Your work will empower teams to adapt campaigns on the fly, make smarter use of budgets, and maximize marketing impact. You’ll be a key partner to Demand Generation, Product Marketing, and Content teams, ensuring decisions are grounded in data that’s timely, clear, and actionable.

What you’ll do

• Act as the insight engine behind our campaigns—surfacing key performance trends across email, digital, ABM, social, and content to influence real-time decisions and improve results.
• Work hand-in-hand with campaign owners to align on clear goals (like engagement, conversion, or reach) and ensure they have the visibility they need to optimize performance throughout the campaign lifecycle.
• Identify where campaigns are over- or under-performing and collaborate with teams to pivot strategies or reallocate resources for better impact.
• Manage and tailor real-time dashboards and reporting tools that help marketers quickly understand what's working and what’s not.
• Partner with the Head of Marketing Operations to evolve how we measure impact across the buyer journey—helping us better connect activities to outcomes.
• Support A / B testing and other experiments by providing clear insight into results and what they mean for future campaigns.
• Deliver regular performance summaries and insight briefings to inform future marketing plans, spend decisions, and strategic shifts.

What we’re looking for

What we offer

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.