Head of Digital Business and Merchandising -Reebok Europe

We have a fantastic opportunity for our client who hold the licence for Reebok Europe. They are seeking a commercially astute leader to take ownership of the performance and merchandising strategy for direct-to-consumer digital channel across Europe. Based in London ,You'll drive sales growth, maximise profitability, and deliver an exceptional brand experience to their customers.

Key Responsibilities

Own the commercial performance of Reebok.eu, delivering sales, margin,and Ebit

Lead merchandising strategy, including Open-to-Buy management, seasonal range planning, and product launches.

Develop and execute profitable trading and marketing strategies across digital channels.

Oversee UX / UI improvements, product content, and visual merchandising to optimise conversion.

Manage digital operations including stock forecasting, pricing, markdowns, promotions, and catalogue uploads.

Collaborate cross-functionally with Merchandising, Marketing, and Customer Service teams.

Lead strategic initiatives including omni-channel and platform improvement projects.

Person Specification

Proven senior-level digital commerce experience with full P&L responsibility, ideally in fashion, sportswear, or consumer goods.

Strong merchandising expertise with advanced analytical and commercial skills.

In-depth knowledge of Shopify Plus (or similar), digital merchandising tools, and e-commerce integrations.

Skilled in UX / UI principles and their impact on conversion.

Excellent leadership and stakeholder management abilities.

Fluent in English ,additional European Language is an advantage

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