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Senior Manager, Brand Marketing

Senior Manager, Brand Marketing

KAYAKLondon, England, UK
20 days ago
Job type
  • Full-time
Job description

KAYAK part of Booking Holdings (NASDAQ : BKNG) is the worlds leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car and vacation package. Were also transforming business travel with a new corporate travel solution KAYAK for Business.

As an employee of KAYAK you will be part of a travel company that operates a portfolio of global metasearch brands including momondo Cheapflights and HotelsCombined among others. From start-up to industry leader innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

Role Overview :

Were looking for a strategic creative and execution-focused Brand Marketing Manager to lead brand marketing for KAYAK in the UK and Momondo across the Nordics (Denmark Sweden). This role requires strong local market knowledge media planning expertise and the ability to work collaboratively across internal teams and external partners. Youll be responsible for driving brand awareness relevance and preference through localized marketing strategies integrated campaign execution and strategic brand partnerships.

In this role you will :

Develop and implement brand marketing strategies for KAYAK in the UK and Momondo in the Nordics aligned with consumer insights brand positioning and business goals.

Lead the development and rollout of integrated marketing campaigns including creative briefing media planning and cross-functional coordination.

Identify and use local consumer and market insights to tailor brand marketing strategies for the UK and Nordic markets.

Write clear insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life.

Manage traditional media planning (TV OOH radio print) including direct negotiation with media agencies and local vendors.

Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.

Adapt global creative and messaging to ensure cultural relevance and resonance in the UK and Nordic markets.

Track campaign performance define important metrics and deliver actionable insights to optimize future activity.

Identify negotiate and manage strategic brand partnerships that enhance visibility drive engagement and reinforce brand positioning (e.g. sponsorships co-branded collaborations and experiential partnerships).

Work closely with PR Creative Performance Marketing Product and Commercial teams to ensure consistency and alignment across all consumer touch points.

Lead the local Sr. Specialist Social Media to integrate local insights into content creation for enhanced brand messaging in the UK and Nordic markets.

Manage relationships with media agencies in the UK and liaise with the Creative team on coordination with creative agencies and production partners.

About You :

10 years of brand marketing experience with a strong understanding of the UK market; exposure to Nordic markets is a plus

Proven experience leading integrated campaigns across both traditional and digital channels

Strong media planning and vendor negotiation skills

Experience identifying and managing brand partnerships or sponsorship deals

Skilled in briefing creative teams and managing asset production processes

Strategic problem solver with strong cultural awareness and attention to local market nuance

Highly collaborative organized and thorough

Fluent in English; a Nordic language is a plus

Benefits and Perks

Work from (almost) anywhere for up to 20 days per year

Focus on mental health and well-being :

Company-paid therapy sessions through SpringHealth

Company-paid subscription to HeadSpace

Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

No meeting Fridays

Paid parental leave

Generous paid vacation time off for your birthday

Paid volunteer time

Focus on your career growth :

Development Dollars

Leadership development

Access to thousands of on-demand e-learnings

Travel Discounts

Employee Resource Groups

5 weeks paid vacation

Private health & dental insurance

Income protection and life assurance

Employee Assistance Program - including 24 / 7 GP & free legal advice

Pension plan contributions

Discounted gym membership

Bike2Work

Season ticket loan

Social events & Thursday happy hours

Free lunch 2 days per week

Diversity Equity and Inclusion

At KAYAK we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users partners and teams. We strive to be an open and welcoming environment so that no matter who you are you can be yourself.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform job responsibilities and to receive other benefits and privileges of employment. Please contact us to request accommodation(s).

LI - BB1

Required Experience :

Senior Manager

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

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Senior Brand Manager • London, England, UK