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Demand Generation Manager Job in Greater London

Demand Generation Manager Job in Greater London

SaltGreater London
30+ days ago
Salary
£380.00 daily
Job description

Job Specification : Senior Demand Generation Manager

Client : Leading Financial Services Company with a Global Presence

Contract : 12-month Contract

Location : Hybrid (London, 2 days onsite)

Rate : £380 a day PAYE

Position Overview :

We are seeking a dynamic and experienced Senior Demand Generation Manager to join our clients integrated marketing team. This role is crucial for driving our go-to-market (GTM) strategies and key marketing initiatives. The ideal candidate will blend strategic planning with hands-on execution, operating as a commercial driver for the business.

Key Responsibilities :

  • Strategic Planning & Execution : Develop, write, and execute comprehensive GTM plans and briefs.
  • Commercial Ownership : Drive paid media lead generation strategies and oversee media activations and email nurture series.
  • Performance Marketing Expertise : Leverage in-depth knowledge of PPC, social media, and content syndication programs focused on customer acquisition.
  • Project & Stakeholder Management : Collaborate with multiple teams, manage agency relationships, and ensure timely delivery of marketing initiatives.
  • Budget Management : Accountable for managing marketing budgets and optimizing spend for maximum ROI.
  • Marketing Analytics : Interpret and analyze marketing data, working closely with marketing analysis teams to optimize channel performance and cost per acquisition.

Key Skills and Qualifications :

  • Experience : Approximately 8 years in a similar role within a SaaS business, challenger bank, or startup environment.
  • Project Management : Strong skills in managing complex projects and coordinating with various stakeholders.
  • GTM Methods : Proficiency in different GTM strategies, including events and long-form content.
  • Performance Marketing : Expertise in performance marketing, including PPC, social media, and content syndication.
  • Analytical Skills : Strong ability to interpret data and drive insights for marketing optimization.
  • Collaboration : Ability to work closely with content designers and product marketing teams to segment personas and target audiences effectively.
  • Account-Based Marketing (Nice to Have) : Awareness and understanding of account-based marketing strategies.

    • If this sounds of interest to you, please apply now or email an updated CV.