Talent.com
This job offer is not available in your country.
CRM Communications Coordinator

CRM Communications Coordinator

Parfums Christian DiorUnited Kingdom
30+ days ago
Salary
£25,000.00–£34,999.00 yearly
Job description

Position

POSITION :

DEPARTMENT : CRM Communications Coordinator

LOCATION : London Head Office

REPORTS TO : Senior CRM Manager

PURPOSE OF THE ROLE :

The CRM Communications Coordinator will be responsible for implementing a multi-channel CRM communications strategy, managing the communications plan and working closely with the Senior CRM Manager, Central and local marketing and E-business teams as well as external agencies.

MAIN RESPONSIBILITIES

Client Activation & Communications

  • Manage and execute CRM campaign calendar (email, direct mail, clienteling, RSMS, loyalty program initiatives) Email : End-to-end campaign delivery including campaign build, segmentation, proofing, testing (data use cases), optimisation, reporting.Direct Mail : Coordinate and manage external agencies to deliver campaigns on time and on budget; collate assets, proofing, data extraction, print and fulfilment.Clienteling : Support on tactical campaigns, liaise with Retail Ops on assets library.Integrate loyalty program initiatives within comms plan.
  • Adapt creative assets to ensure they meet local market objectives whilst adhering to Central brand guidelines.
  • Work closely with Ecommerce, Marketing, Retail and Commercial teams to deliver a strong CRM activation plan that drives strategic business priorities.
  • Update other teams in the business on CRM activations.
  • Manage orders and deliveries of gift stock, and administration related to services offered in campaigns and triggered communications (2nd purchase, Use Cases)
  • Assist with updating automated lifecycle and loyalty program campaigns.

Reporting / Budget Support

  • Deliver weekly and monthly reporting, ensuring all metrics are regularly monitored. Experience in Google Analytics and analytical ability highly desired.
  • Regular competitor and market trend analysis.
  • Assist with database and KPIs reporting.
  • Assist with CRM budgets : raising POs, managing invoice processes and reconciliation.

    • Database Growth & Quality

  • Work with Retail and Digital teams to drive data capture, and continuously strive to grow the CRM database and improve data quality.
  • Implement tools to ensure GDPR compliance (unsubscribe links, NPAI processes).
  • Assist with data-related customer queries.

    • Profile

    PERSON SPECIFICATION

    What you need to have :

  • 2 years’ experience in CRM communications (luxury experience preferred) with hands-on working knowledge of campaign implementation tools (Adobe Campaign preferred) across multiple channels (email, SMS, clienteling, print).
  • Great attention for detail essential (project management, proof-reading, copywriting, colour-proofing, numerical accuracy)
  • Great organisation skills essential
  • Excellent relationship building and communication skills.
  • Aptitude for analysis and reporting
  • Experience of briefing and working with agencies desirable.

    • What we need to see in you :

  • Inherent interest in luxury industry and beauty is essential
  • Team Player, a “can do” attitude
  • Excellent written and verbal communication skills
  • Able to work independently, possess drive and initiative
  • Able to work under pressure and meet tight deadlines
  • Analytical
  • Personal affinity and passion for Dior