Senior Marketing Manager, UK

Purpose of the role

Sitting between our marketing and new business teams you will streamline operations and manage our lead generation activities. You will lead on all local (UK) marketing activity including : localising and executing the marketing strategy for the UK, and management of local marketing channels. You will use your marketing and new business skillset as well as work with senior leaders from across the agency to facilitate strategic prospect outreach, production of marketing and sales collateral, paid lead gen campaigns and pipeline measurement. You will be focused on driving leads and nurturing connections with prospective clients as your primary goal through a multidisciplinary / multichannel approach.

Responsibilities

• Lead the planning and execution of all marketing activities in line with regional and global activity
• Actively research and suggest ideas and opportunities to promote the company and services
• Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
• Manages the production / creation of online campaigns and suggest ideas for creative outreach campaigns
• Ensure marketing is central to driving brand awareness and generation of qualified leads
• Monitors marketing qualified leads and flag / refer new business opportunities to senior team members
• Utilise marketing and sales communications mix to drive lead gen strategy across multiple business and global segments
• Assist the Global Head of Marketing and International Client Engagement Director with development, execution and tracking of paid lead generation campaigns
• Help identify opportunities with priority verticals and key service areas
• Assist Client Engagement team with production of sales collateral, case studies and other assets
• Own management of prospect outreach and associated tactics – event attendance, networking and awards Report weekly on key metrics – prospect touchpoints, conversations, opportunities, etc.
• Work closely with teams around the world for case studies and marketing assets to ensure consistent, relevant sales materials
• Monitor campaign performance data and contribute to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
• Monitor and analyse engagements on social media and respond as appropriate
• Analyse and evaluate results and data to make campaign and investment recommendations
• Compile ad-hoc reports and / or analysis as and when required, in addition to monthly reports of local marketing activity

About you

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