Fitch Solutions are seeking a dynamic and results-driven Product Marketer to join our Marketing team based out of our London office.
The ideal candidate will be supporting the Fitch Ratings Research & Data solution and will be responsible for articulating value proposition messaging, developing compelling marketing collateral, and executing product enhancement campaigns. This role requires a strategic thinker with a passion for understanding customer needs and translating those insights into impactful marketing initiatives.
What We Offer :
- Great opportunity to join a high growth business with a collaborative, performance driven culture.
- Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales and Product.
We’ll Count on You To :
Value Proposition Messaging :Articulate clear, compelling value propositions for our products.
Collaborate with cross-functional teams to ensure consistent messaging across all channels.Work with Market Development, Product and Sales colleagues to understand pain points and benefits, translating these insights into effective messaging.Create high-quality marketing materials, including brochures, case studies, whitepapers, videos and presentations.Ensure all collateral aligns with brand guidelines and supports the value proposition.Work with graphic designers and content creators to produce visually appealing and informative materials.Plan, execute, and analyze marketing campaigns aimed at promoting new and existing product features and enhancements.Coordinate with Product Strategy to understand upcoming product changes and develop strategies to communicate these to the market.Monitor campaign performance and leverage data to optimize future campaigns for better engagement and conversion rates.Promote Research and Data Insights to Subscribers :Develop strategies to promote key research findings and data insights to targeted subscribers.
Create and distribute newsletters, reports, and infographics that highlight valuable research and data.Collaborate with the Product Strategy and cross-business stakeholders to ensure accuracy and relevance of the content being shared.Utilize segmentation and targeting techniques to ensure the right audience receives pertinent information.What You Need to Have :
Bachelor's degree in Marketing, Business, or a related field.Experience in product marketing or a similar role.Strong written and verbal communication skills.Proven ability to manage multiple projects simultaneously and meet deadlines.Proficiency in PowerPoint, knowledge of marketing automation tools and CRM software, including Marketo and Salesforce.Microsoft Office.What Would Make You Stand Out :
Experience in the financial industry, including B2B data and research.Knowledge of digital marketing strategies and tools.Detail-oriented and strong project management skills.Self-starter with ability to work collaboratively in a fast-paced environment.J-18808-Ljbffr
