Creative strategist (dtc e commerce) Jobs in London, england, united kingdom

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We're seeking a Creative Strategist ready to channel their strategic, managerial, and creative skills into meaningful campaigns. If you're eager to navigate a team to craft marketing that's not just seen but felt and contributes to pivotal health solutions, join us. Let's create work that's as impactful as it is inventive.

Your Experience

Must have :

• Mastery in English and the ability to collaborate effectively with diverse teams;
• Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries. A strong grasp of UA and ASO asset production is crucial;
• A compelling portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;
• A deep understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;
• Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines.

Nice to have :

What you'll be doing

You'll be responsible for :

You'll be targeted on :

LI-YY1 #LI-Hybrid

Salary Range - London - gross per year (ranges may vary based on skills and experience)

Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience)

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like :

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

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How did you hear about us?

Looking to the future, we’d like to have a higher cadence of in-person, office-based working to help build culture and relationships across the teams. Are you able to commute to our London / Vilnius office twice per week?

Flo Health can contact me about job opportunities for up to 3 years

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants : https : / / flo.health / privacy-policy-for-job-applicants

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