Marketing Director

Job Description

A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.

Experience of designing and implementing campaigns targeting global insurance companies & / or banking clients is essential.

Responsibilities :

• Support key stakeholders with a European and UK marketing strategy.
• Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
• Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
• Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
• Develop a content strategy and editorial calendar to create multifunctional content.
• Drive innovation in marketing techniques and approaches.
• Translate sales objectives into marketing objectives and develop project plans for marketing support.
• Lead cross-functional project management, including communications.
• Identify internal and external resources for strategic account marketing execution.

Execute marketing programmes on behalf of ...