Head of Marketing – Fashion Retail Academy

About the Role :

Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, to deliver job-ready graduates in the fashion, retail and beauty sectors.

EFI Group are looking for a Head of Marketing to play a key role in driving our growth strategy, predominantly focussed on the Fashion Retail Academy and the London College of Beauty Therapy. Reporting to the Director of Marketing & Sales, you will be responsible for supporting the Marketing team to deliver impactful digital, social, content, offline advertising and event campaigns. Success in this role requires the ability to build high-performing, goal-driven teams that deliver real impact.

Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for brand awareness, digital engagement and event attendance leading to applications and enrolment. You will have a proven track record of successfully launching new products and driving growth in the market to achieve our targets.

You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager with a wider team remit of 18 staff.

About You :

• Qualifications : Ideally you will hold a BA (hons) degree in marketing or relevant subject and / or significant experience in a marketing management role. A role within the education sector would be an advantage
• Experience : Proven track record in delivering successful digital marketing and social media campaigns, with experience in team leadership and CRM systems (preferably Microsoft Dynamics).
• Expertise : Strong knowledge of SEO, PPC, keyword research, and advanced proficiency in tools such as Google Analytics, Google Ad Manager, Power BI, HubSpot, and SEMrush.
• Passion : A natural collaborator with excellent relationship-building and interpersonal skills, driven to work effectively across diverse teams and stakeholders.
• Attributes : You will be an enthusiastic and positive leader, a quick thinker who is agile and able to multi-task.

Why EFI?

We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including :

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