Brand Marketing Manager

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The Education and Training Foundation (ETF) is the national support body for the Further Education (FE) and Skills workforce. They champion the educators and leaders who empower learners aged 14 and above, setting professional standards, driving excellence in teaching and leadership, and enabling career-long development.

The Talent Set is proud to be partnering with ETF to appoint a Brand Marketing Manager for a 12-month fixed-term contract position. Offering hybrid working, 1-2 days a week in their London office, and a salary of £44,000 - £46,000.

The Brand Marketing Manager will shape and grow ETF's presence across the FE and Skills sector. Reporting to the Head of Marketing, you'll lead the development and activation of a compelling brand narrative, ensuring consistency and impact across all touchpoints. Your work will drive customer acquisition, retention, and engagement for core CPD offers and key events.

Some of the key responsibilities include :

• Lead the development, evolution, and activation of ETF's brand narrative across all communications.
• Ensure internal teams and external partners consistently reflect ETF's purpose, values, and voice.
• Manage creative agencies, freelancers, and content producers, overseeing briefs, timelines, and quality control.
• Plan and execute integrated, always-on marketing campaigns that build awareness, generate leads, and drive customer engagement.
• Oversee newsletter and content delivery to ensure alignment with brand strategy and audience needs.
• Support website content, optimization, and branding to enhance traffic, conversions, and user engagement.
• Coordinate cross-team marketing planning and delivery aligned with customer, market, and channel goals.
• Monitor campaign budgets and report on marketing ROI, brand performance, and KPIs.
• Maximize ETF's presence at sector events and manage sponsorship opportunities to generate awareness and leads.
• Line manage and develop the Events and Sponsorship Coordinator, contributing to an agile and performance-driven team culture.

The ideal candidate will have experience in the following areas :

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age, or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

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