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Data Scientist, Marketing Insights and Analytics

TikTokLondon, England, United Kingdom

30+ days ago

Job type

Full-time

Job description

Data Scientist, Marketing Insights and Analytics

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Responsibilities

About the Team

The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact.

About the Role

You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok’s marketing strategy at scale.

Responsibilities

Bridge technical expertise with business needs by designing scientifically

rigorous experiments and translating complex findings into actionable

insights for non-technical stakeholders.

Design, conduct, and analyze A / B experiments to optimize marketing

campaign performance and guide strategic decision-making.

Develop and maintain reporting dashboards and data pipelines to improve

efficiency, enhance cross-organizational synergy, and streamline internal

workflows.

Partner closely with marketing and cross-functional teams (research,

insights & analytics, product, operations) to improve internal tool alignment

and automation.

Define and implement key marketing measurement frameworks, proactively

identifying opportunities to improve campaign effectiveness through data-

driven insights.

Develop audience targeting strategies based on data science methodologies

to enhance marketing precision and impact.

Develop knowledge of marketing strategy and experimentation best

practices to expand analytical capability and business impact.

Support marketing research by applying advanced analytics to answer

critical business questions and uncover market opportunities.

Influence stakeholders and drive impact without formal authority by

leveraging data-driven insights and strategic recommendations.

Qualifications

Minimum Qualifications

Experience applying scalable analytics solutions in a marketing or growth-

related environment.

Strong communication and presentation skills, with the ability to influence

decision-making.

Experience working with cross-functional teams, including engineering and

product teams, to develop automated solutions.

Preferred Qualifications

Familiarity with advanced marketing measurement techniques, such as

attribution modeling, incrementality testing, and meta-analysis.

Strong expertise in hypothesis testing, A / B testing, and causal inference

methodologies.

Proficiency in SQL and Python or R for data analysis and pipeline

development.

Experience designing, maintaining, and optimizing reporting dashboards and

data pipelines.

Proven ability to analyze metric movements, identify drivers, and derive

insights.

Experience working with non-technical stakeholders, translating data

findings into strategic recommendations.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Associate

Employment type

Full-time

Job function

Engineering and Information Technology

Industries

Technology, Information and Media

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Data Scientist • London, England, United Kingdom